Local SERP

A Local SERP (Search Engine Results Page) is the specific layout of search results Google displays when it detects that a user is looking for a geographically relevant answer. A Local SERP is fundamentally different from a standard SERP; it is heavily dominated by the Local Pack (the map and top three businesses), local directory listings (like Yelp or TripAdvisor), and localized organic results. Because the Local SERP layout pushes traditional, non-localized organic results far down the page, businesses must optimize specifically for the Map Pack to maintain any visible presence for commercial queries.

Local SERP Simplified

A Local SERP is what the Google results page looks like when you search for a local business. Instead of just showing a list of articles, Google puts a massive map and a list of nearby businesses right at the top, pushing everything else down the page.