Meta Robots Tag

A meta robots tag is a piece of HTML code placed in the head section of a webpage that gives search engine crawlers specific instructions on how to handle that page. The most common directives are “index/noindex” (telling Google whether to show the page in search results) and “follow/nofollow” (telling Google whether to pass link equity through the links on the page). A single misconfigured meta robots tag can accidentally de-index your most profitable page overnight. Rigorous technical monitoring is required to ensure meta robots tags are deployed flawlessly, as a single misconfiguration can silently de-index a site’s most profitable pages.

Meta Robots Tag Simplified

A meta robots tag is a hidden piece of code that gives Google’s bots strict instructions. It tells Google whether it is allowed to save the page in its search results, and whether it is allowed to follow the links on that page.