Online Reputation Management (ORM)

Online Reputation Management (ORM) is the highly defensive SEO strategy of controlling exactly what information appears on the first page of Google when a user searches for a specific brand name or executive. If a company is hit with a negative news article, a scam report, or terrible Glassdoor reviews, those negative links will often rank on page one for the branded search, completely destroying the company’s conversion rate. ORM involves aggressively creating and optimizing dozens of highly authoritative, brand-controlled assets (like social media profiles, press releases, and interview features) to outrank and permanently suppress the negative articles to page two or three of the SERPs.

Online Reputation Management (ORM) Simplified

Online Reputation Management is the process of hiding bad news about your company on Google. If someone writes a terrible review that shows up when people search your name, you use SEO to push that bad review down to page two by ranking your own positive articles and social media profiles above it.