Organic Click-Through Rate

Organic Click-Through Rate (CTR) is the exact percentage of users who see a specific, non-paid link in the search engine results pages (SERPs) and actually click on it. It is calculated by dividing total organic clicks by total organic impressions. In modern SEO, organic CTR is a massive, real-time ranking factor. If a webpage ranks in position #3 but consistently receives a higher CTR than the pages in positions #1 and #2, Google’s algorithm will eventually promote that page to the top spot, assuming it is the most relevant answer. Maximizing CTR requires relentlessly A/B testing meta titles.

Organic Click-Through Rate Simplified

Organic Click-Through Rate is the percentage of people who actually click your free link after seeing it on Google. If 100 people see your link, and 5 people click it, your CTR is 5%. Writing a catchy headline is the easiest way to make your CTR go up.