Page Speed

Page speed measures how quickly the content on your webpage loads and becomes interactive for the user. It is a confirmed, heavily weighted ranking factor, particularly for mobile search. More importantly, page speed dictates revenue. Studies consistently show that a mere one-second delay in page load time can result in a 7% reduction in conversion rates, while pages that load in under two seconds convert at 3x the rate of slower pages. Slow page speed is an unacceptable technical failure. Optimizing server response times, image compression, and code delivery is non-negotiable for maximizing both rankings and conversions.

Page Speed Simplified

Page speed is simply how fast your website loads when someone clicks on it. If your site takes more than a few seconds to load, users will get frustrated and leave before reading anything. Google penalizes slow websites because they provide a terrible user experience.