PageRank

PageRank is the original, foundational algorithm created by Google’s founders to measure the importance of a webpage by analyzing the quantity and quality of its inbound links. While Google no longer displays public PageRank scores, the core mathematical concept remains a driving force behind the modern algorithm. Every link acts as a vote, but a vote from a highly trusted, authoritative site carries exponentially more weight than a vote from a low-quality directory. Acquiring high-value PageRank equity through authoritative backlinks, then funneling that authority through precise internal linking, is the blueprint for dominating competitive search results.

PageRank Simplified

PageRank is the original math formula Google used to decide which websites are the most important. It works by counting how many other websites link to yours. The more high-quality websites that link to you, the higher your PageRank, and the higher you show up in search results.