Sitelinks

Sitelinks are the highly visible, indented hyperlinks that appear directly beneath the main organic search result for a specific brand or navigational query (e.g., searching for “Nike” or “HubSpot”). These links direct users to key internal pages of the website, such as the “Pricing,” “About Us,” or “Login” pages. Sitelinks cannot be manually created; Google’s algorithm automatically generates them based on the site’s internal linking architecture and user behavior data. Securing Sitelinks requires a flawlessly organized, hierarchical site structure and clear, descriptive anchor text on internal navigation menus.

Sitelinks Simplified

Sitelinks are the extra links that show up under a massive company’s main website on Google. If you search for a big brand, Google will show you the main website, and then directly underneath it, links to their “Pricing,” “Contact,” and “About” pages, making it super easy to find what you need.