Video Carousel

A Video Carousel is a highly engaging, horizontally scrollable SERP feature that displays a series of video thumbnails relevant to the user’s search query. Google heavily utilizes Video Carousels for “how, to” queries, product reviews, and educational topics where visual demonstration is superior to text. While YouTube dominates the carousel, independent domains can secure placement by flawlessly implementing VideoObject Schema markup, providing high-quality transcripts, and defining specific “Key Moments” (timestamps) within the video. Securing a slot in the Video Carousel allows a brand to capture massive top, of-funnel traffic that prefers visual learning over reading long-form articles.

Video Carousel Simplified

A Video Carousel is the row of video pictures you can swipe through at the top of Google. If you search for “how to tie a tie,” Google knows a video is way better than reading an article, so it shows you five different YouTube videos you can watch instantly.