Complete SEO Audit Services

An SEO audit is an analysis of all of the on-page and off-page factors that impact a website’s ranking across search engines.

In simple terms, an SEO audit provides a comprehensive guide or analysis of a website. It helps to assess the performance of on-page and off-page activities, identify technical issues, analyze backlinks and citations, and check keyword density. An SEO audit is essential for overcoming uncertainties and developing an actionable plan to achieve your SEO goals.

1. Analysis of your Business/Marketing Objectives – The SEO audit and consequent campaign practices can vary depending on your target market and your business objectives. Developing a custom approach for dealing with your SEO issues requires us to identify and understand your SEO audit’s end goals. Therefore, we start our SEO audit by understanding your marketing and business objectives. Ultimately, we help you shape your goals and target for your SEO campaign.
2. Competitive Analysis – Outsmarting or outranking your competition is impossible without analyzing their website and SEO practices. Competitive analysis is crucial to identify what keywords your competition is ranking for, who they are receiving backlinks from, and what they are doing better than you are. With competitive analysis, you can also identify missed opportunities on your competition’s side and thus use that to outsmart your competition. In summary, competitive analysis helps you create an SEO campaign that can outrank your competitors’ websites.
3. Analysis of Current Rankings and Opportunities – The current SERP rankings of your webpages, the keywords you are targeting, the keywords you are currently ranking for, the current sources of your organic traffic – all these factors are essential for a quick overview of your website’s current standing. Identifying and analyzing your current status is critical for setting a realistic SEO goal and a possible target date to achieve that goal.
4. Keyword Research Analysis – Keyword research is the process of finding and analyzing those search terms entered by people for strategizing what to rank for, creating targeted content accordingly, and consequently meeting people’s search intent via your product or service. Keyword research analysis helps you identify:
   • Which keywords are getting you the most traffic currently?
   • What keywords are you targeting but failing at?
   • Are they any ‘missed easy opportunities’ to boost your website’s traffic in a short time?

   For getting these answers, we run our analysis guided by questions that ask ‘what, who, when, how, why, and where’ to get you the keywords that’ll bring customers, not just visitors. We identify what your target market searches for and how often they search for it. We also analyze your competition’s keyword strategy to determine where the gap is and how it can be filled and surpassed. Finally, we develop a keyword strategy taking care of your current wins, failed keyword attempts, easy keywords, and long-tail opportunities.

5. Technical SEO Analysis – Technical issues can kill the user experience of a website. Maintaining your website’s technical infrastructure is the most basic yet essential thing you should carry at all times to enable your website to gain the attention it deserves. Under technical analysis, the most common actions are to check if your site is crawlable and indexable by search engines or not, if it takes too long to load, if it has an SSL certificate installed or not, or if dead links and poorly executed redirects infiltrate it. In summary, we analyze many other technical signals and the ones mentioned earlier to help you achieve a technically sound website that is crawlable, secure, structured, responsive, fast, mobile-friendly, and much more.
6. Keyword Mapping Analysis – Keyword mapping is a means to visualize your keyword research. It is a framework for the keywords you have chosen to target specific pages on your website based on topic and intent. This extra step in your keyword research gives your site a better structure, improves internal linking, and helps you avoid duplicate content and keyword cannibalization. We offer a full keyword mapping analysis to help you identify where to optimize, decide what content to write, and what new pages can be added to gain more traffic volume.
7. Content Gap Analysis – Your website’s content should answer your customer’s primary questions, goals, and concerns through their purchase journey. Often, it is hard to answer all those questions. That is why our or our competitors’ website has ‘content gaps’ that fail to answer all the customer queries and perform poorly. Researching and analyzing the existing content gaps on a topic before writing about it ensures that our content does better than what’s already available on the web. We identify such content gaps and help you develop a better content pipeline for your website.
8. User Experience Analysis – User experience (UX) analysis is the process of measuring and quantifying the interaction between a user and a user interface, in our case – a website. We use the Google Analytics data to assess the metrics like average time on site, bounce rate, etc., on each page to gain a holistic overview of user experience on your website. Our general understanding and goal are to have more time on-site and fewer bounce rates. This UX analysis leads to your site’s changes that maximize user engagement, average session duration, and pages per session, minimize bounce rate, and ultimately boost online lead generation and conversion.
9. Internal and External Link Analysis – Internal and External Linking is huge for SEO. Internal Linking improves your site structure, makes crawling easier for the Search Engines, helps increase user engagement by encouraging them to visit more pages, and spreads ranking power as internal linking signals cohesive website content. External backlinks from authoritative websites can help you gain more authority as well as traffic. For a successful linking mechanism on your website, analyzing the quantity and type of links on your website along with their respective anchor texts is crucial. Whether you like to measure how many internal or external links your webpage contains, or you want to keep an eye on no follow or follow links, our link analysis will do it all for you.
10. Citation Analysis – Citations are like web thumbprints of local businesses. They are usually the name, address, and phone number information of your company linked to your website. Citations are the means to discover local businesses and play a vital role in the local search rankings. That is why, before making citation submissions, checking which places the search engines like Google thinks are most important for you to get citations from is advantageous. As a bonus, you get an idea of where people are looking for businesses similar to yours. You can also get clues on which citations your competitors are missing and target getting those citations for your website.

There are no silver bullets in SEO. There are hundreds of SEO factors that impact your site’s performance across search rankings. Despite working on your SEO, you might not be seeing the results. Your competition might be outranking you for high-volume search terms. Your website might be taking too long to load. Your website might be at risk of penalization from search engines. Your users might be having a hard time navigating your website. Your website might not even have been crawled and indexed by search engines. Your competitors’ websites might be doing something unique that you aren’t. There is an endless number of reasons why your website might not be producing results. Our SEO audit is essential for overcoming these issues to develop an actionable plan to achieve your SEO goals.

We have performed SEO for businesses across the nation for years. This experience has enabled us to understand how to create an effective SEO campaign. Our audits compare the current state of your SEO campaign against the best SEO strategies. This allows us to identify strengths, weaknesses, and opportunities associated with your website. You’re welcome to implement this SEO roadmap through your in-house team, another agency, or we would be happy to implement the suggested changes. However you choose to implement the changes, you will be one step closer to generating high quality results.

Many untapped SEO opportunities are often revealed during our audits. It’s important that your SEO generates relevant traffic, but we also want to ensure your traffic converts. Our SEO audits also incorporate conversion rate optimization (CRO). There are times when a site ranks well, but it fails to convert organic traffic into customers. We take the extra steps to analyze aspects of the site that might prevent users from converting.

The web is filled with automated SEO audits that claim to identify your SEO problems. Such cookie-cutter instant audits are only capable of scratching the tip of the iceberg. It’s impossible for an automated tool to understand your vertical, goals, consumer intent, keyword priorities, and many other factors associated with our SEO campaigns. Running your website through an automated tool might be helpful to identify basic issues, but it won’t give you the strategy you need to get to the top of the search results.

At Outpace, our experts begin by understanding your business and its goals. We compare you against your top competitors to gain a better understanding of where you are today, and where you need to be. Understanding these dimensions of your business equips us to identify SEO opportunities that will boost the credibility of your website.