Performing More Meaningful SEO Audits
Identifying Opportunities
You feel ready to embark on the next incredible journey. Experienced in the field, loaded with motivation, and ready to blaze a new path…what could go wrong? Unfortunately, many businesses burn on the launchpad or flounder through new campaigns. The Internet can still be an unforgiving landscape. Overgrown digital jungles obscure the overwhelming majority of new publishing, leaving most content barely read, watched, shopped, or liked. The statistics can be daunting. At Outpace, we believe your best chances come from strategic mapping. And an effective SEO audit gives us the fullest account of your business’s strengths and weaknesses on the web.
GOOGLE MY BUSINESS
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TRUSTPILOT
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EXPERTISE
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G2
5.0 Star Rating
GOOGLE MY BUSINESS
5.0 Star Rating
TRUSTPILOT
5.0 Star Rating
EXPERTISE
5.0 Star Rating
G2
5.0 Star Rating
Keyword Research
Which search terms have the biggest relationship to your business? How many relevant searches are taking place each month, and where do you rank for impactful keywords and phrases?
Competitive Analysis
A great audit will recommend or include competitive analysis because each search offers battleground opportunity to outpace your market
Website Audit
The audit itself should be comprehensive, highlight key metrics, and reveal any obstacles in the pursuit of credibility with Google
Auditing Your Website
Using SEO Audits to Honestly Assess Marketing Strategies
Knowing everything is impossible, but knowing yourself is invaluable. A quality audit will give your business the best chance to make an impact online. Though many SEO agencies publish blogs and write articles with miracle titles about leap-frogging the competition, most content never sees the front page of search results. After all, there can only be one top spot and only one first page of Google. Luckily, the race is long and the searches are numerous. There are plenty of opportunities for improvement, be it local SEO or through less hotly contested keywords. Regardless of method, throughout our years at Outpace, we typically get the biggest improvements from the companies who are most willing to self-reflect with an SEO audit.
We believe an audit should be comprehensive. It should include technical SEO – things like crawlability, sitemaps, page speed, and more. Audits should also include page-by-page breakdowns of content structures – keywords, meta-data analysis, and the user experience (UX design) that drives metrics like click-through-rate, engagement, bounce rate, and more. The best SEO audits will be both art and science, both data-driven and psychologically inquisitive. In the end, your business should know firmly where it stands on the web. And evaluating successes and shortcomings thoroughly will arm you with stronger knowledge of when and where to pivot or double-down within your company’s strategies.
Generating results across the US for over 10 years
- Ranked #1 among 142 SEO companies in Oklahoma
- Current clients range from start-ups to Fortune 500 companies
- Providing business growth insights to executives across Forbes & Entrepreneur
SEO Site Audit FAQ
Answering your questions about SEO-driven website audits
When should I get my site audited?
There is no bad time to dig deeper, but an SEO audit becomes especially pertinent when there are significant trends or changes within your industry, when you are considering redesigning your website or preparing to launch new services or materials, and when you find yourself suddenly falling behind expected metrics. We are always prepared to assist in scheduling a consultation.
What should I expect from an SEO audit?
At Outpace, we begin by getting to know you, your business, and your budget. From there, we are able to project a timeline and breakdown the high priority aspects of your audit. Depending on our projected time horizon, we may opt for consistent, regular reporting, or we may jointly decide to review a comprehensive summary upon finishing. In either case, expect us to maintain some level of communication to best resolve major flaws or advance major opportunities as quickly as possible. In our final presentation, we will walk through our findings together and make plan-of-attack recommendations. Our goal is for you to come away with a thorough picture of your business and the potential roads ahead.
Will an SEO audit mean that I need to redesign my site?
We never rip up the floorboards without consulting you first. But even well-designed sites need regular maintenance. Search engines award more credibility to actively maintained sites. Sometimes a few gentle refreshes are all that is needed. But in other cases, a total overhaul can pay dividends. If your site is not mobile-friendly, or your processes are consistently losing would-be customers, better site design is a common gateway to higher rankings.
Can I just run ads instead?
Ads can lead a horse to water, but they can’t make it drink. Paid ads often stimulate short-term visibility. But if that visibility is not leading to conversion, you could be draining your marketing fund without a strong ROI. An SEO audit can help you spend more efficiently. No amount of campaigning is a substitute for consumer-stifling processes, bad meta-data, or subpar content. Let the audit be your guide.
When should I get my site audited?
There is no bad time to dig deeper, but an SEO audit becomes especially pertinent when there are significant trends or changes within your industry, when you are considering redesigning your website or preparing to launch new services or materials, and when you find yourself suddenly falling behind expected metrics. We are always prepared to assist in scheduling a consultation.
What should I expect from an SEO audit?
At Outpace, we begin by getting to know you, your business, and your budget. From there, we are able to project a timeline and breakdown the high priority aspects of your audit. Depending on our projected time horizon, we may opt for consistent, regular reporting, or we may jointly decide to review a comprehensive summary upon finishing. In either case, expect us to maintain some level of communication to best resolve major flaws or advance major opportunities as quickly as possible. In our final presentation, we will walk through our findings together and make plan-of-attack recommendations. Our goal is for you to come away with a thorough picture of your business and the potential roads ahead.
Will an SEO audit mean that I need to redesign my site?
We never rip up the floorboards without consulting you first. But even well-designed sites need regular maintenance. Search engines award more credibility to actively maintained sites. Sometimes a few gentle refreshes are all that is needed. But in other cases, a total overhaul can pay dividends. If your site is not mobile-friendly, or your processes are consistently losing would-be customers, better site design is a common gateway to higher rankings.
Can I just run ads instead?
Ads can lead a horse to water, but they can’t make it drink. Paid ads often stimulate short-term visibility. But if that visibility is not leading to conversion, you could be draining your marketing fund without a strong ROI. An SEO audit can help you spend more efficiently. No amount of campaigning is a substitute for consumer-stifling processes, bad meta-data, or subpar content. Let the audit be your guide.