Conversion

A conversion occurs when a website visitor completes a desired, measurable action, such as submitting a lead form, making a purchase, or calling a phone number. Traffic without conversions is a vanity metric. Rankings and impressions are vanity metrics. SEO leads have a 14.6% close rate, compared to just 1.7% for traditional outbound marketing. The real measure of SEO success is revenue-generating conversions, achieved by aligning search intent with frictionless site architecture and compelling copywriting.

Conversion Simplified

A conversion is when a visitor to your website actually does what you want them to do, like buying a product, filling out a contact form, or signing up for a newsletter. It is the moment a browser turns into a customer.