Link Equity (Link Juice)

Link equity, commonly referred to as “link juice,” is the SEO value or authority that is passed from one webpage to another via a hyperlink. When a highly authoritative website links to your page, it passes a significant amount of link equity, boosting your page’s ability to rank. This equity flows through both external backlinks and internal links. Proper site architecture is critical to ensure that the link equity entering your homepage is efficiently funneled down to your revenue-generating product or service pages. Internal link structures must be mapped to strategically direct this equity exactly where it will have the highest ROI.

Link Equity Simplified

Link equity is the SEO power that gets passed from one website to another through a link. If a highly trusted website links to you, they are passing some of their “power” to your site, helping you rank higher.