Link Insertion

A link insertion (often referred to as a niche edit) is the off-page SEO tactic of acquiring a backlink by having a webmaster add your link to an existing, already-indexed article on their website, rather than publishing a brand new guest post. Because the existing article has already accumulated its own PageRank and authority over time, a link insertion often passes significantly more algorithmic power than a link from a newly published page. Executing this strategy requires highly personalized outreach, offering the webmaster updated data, a broken link replacement, or financial compensation (which violates Google’s guidelines).

Link Insertion Simplified

A link insertion is when you convince a website owner to add a link to your website inside an article they wrote years ago. Because that old article is already popular and trusted by Google, getting a link from it is incredibly powerful for your SEO.