Unlinked Brand Mention

An unlinked brand mention occurs when a website, news outlet, or blogger references a company’s name, product, or executive in their content without actually providing a clickable hyperlink back to the company’s domain. In off-page SEO, unlinked brand mentions are the lowest-hanging fruit for link acquisition. Because the author has already demonstrated familiarity with and approval of the brand, a simple, polite email outreach campaign requesting that they convert the text mention into a live hyperlink converts at an exceptionally high rate, instantly securing highly relevant, contextual backlinks.

Unlinked Brand Mention Simplified

An unlinked brand mention is when a writer talks about your company by name but forgets to actually link to your website. By emailing the writer and politely asking them to add the link, you can easily secure a highly valuable SEO boost.