Page Views

Page views are the raw, total number of times a specific webpage has been loaded or reloaded by users in a web browser. While historically used as a primary metric for selling display advertising, raw page views are a vanity metric in modern SEO. A single user refreshing a page five times counts as five page views, artificially inflating the data. Profitable SEO campaigns focus on “Unique Page Views” (which counts the user only once per session) and deeply analyze the conversion rate of those views, ensuring the traffic is actually generating qualified leads and revenue.

Page Views Simplified

Page views are simply how many times a page on your website has been opened. It is a very basic number that doesn’t tell you much, because one person hitting refresh ten times counts as ten page views. You should focus on how many people actually buy your product instead.