The Art of Engaging Your Audience: Ways to Measure Your Content Efforts

Summit Ghimire October 16, 2021 - 4 minutes to read
Audience Engagement scaled

Let’s say you put out a new piece of content. How do you measure how well the content is doing? We live in a digital world where there are so many distractions. If you want people to read your content, it needs to stand out from the rest of the noise. This article is about 12 ways that you can measure how well your content efforts are doing!

Unique Pageviews: A new page view is counted every time someone visits the same webpage. When measuring something like website views, unique pageviews can be very useful because it tells you how many of your visitors actually read your content and shows that they were engaged with what was written on this particular article. You want to see a high number of unique page views since it means more people liked or shared what was published.

Social Media Shares: Social media shares show how popular the article is among social networks such as Facebook, Twitter, Linked In, etc. If there’s an increase in social sharing for articles over months, this indicates consistency, which usually leads to long-term results!

Average time spent on the page: If your goal is to have people read through an article, you would want this number to be high. If someone spends a lot of time on the page, it means they are reading and engaging with what has been written. This can help determine if content needs more images or something else that could potentially increase engagement levels!

Average comments per post: Comments indicate that readers think enough about your posts so much that they take the extra step of commenting (which requires effort). It’s essential not just for SEO but also because it’s honest feedback from actual customers, which can be used as social proof in future marketing campaigns!

Behavior Flow: This is a great way to see how readers are navigating your site. If they are getting lost or not finding what they need, it can lead to frustrating experiences, which could cause them to leave!

Bounce rate: Bounce Rate measures the percentage of visitors who enter a website and only view one page before leaving again without engaging further with any other pages on the site. The lower this number is, the more engaged people were when visiting your blog post since bounce rates indicate if someone was satisfied with what they read.

Inbound links: Inbound links to your blog post indicate that people find it valuable enough to link out and share what has been written with others. This is an essential metric since search engines such as Google also use inbound links for determining the value of a webpage!

Views by Country: If you want to see how well your content is doing worldwide, then views by country can be beneficial because it shows where readers come from. You would want this number to be high in your targeted region since it means you are actively reaching people that you want to reach through your posts. 

Session Duration: The amount of time spent on a website is also essential since it shows how much time people invest in engaging with your content. If someone spends more than 30 seconds, then this means that they might be reading and taking the extra step of thinking about what has been written!

Returning vs. New Visitors: Returning visitors means that readers were engaged enough by previous articles so much so that they came back for another one. This can help determine if it’s worth writing similar types of posts or something different would fare better based on current metrics.

Conversion Rate: The conversion rate shows the percentage of interactions that lead to a desired action or goal that you define! For example, if someone signs up for your email list after reading an article, this indicates a high conversion rate since they valued what was written and wanted more. On the other hand, low conversions could mean people don’t find value in your content, so it’s best to make changes based on data from these reports instead of going with feelings.

Referral sources: Referral sources show where readers initially found your site so much that they decided to read posts. If someone is coming from social networks such as Facebook and Twitter, then it means the content has been shared so much so that people are finding out about it through other existing channels! This can be very useful when deciding what types of content should be written in the future since it’s showing successful strategies for getting more eyes on articles which leads to long-term results!

Google search keywords: Google Search Keywords show words or phrases people use when searching online, leading them to click a link and visit your website. You want this number high because it would indicate an apparent demand for information related to specific topics which could be used as inspiration for future posts!

We all want to be more successful in our content marketing efforts, but it can feel like a daunting task. The good news is there are many ways you can measure the success of your content strategy and make adjustments for future campaigns. You may not know what is working or not at this point, but knowing what to keep an eye out for is key in determining if everything is going smoothly.