Landing Page

In digital marketing, a landing page is a standalone webpage created specifically for a marketing or advertising campaign, designed with a single, highly focused objective (usually lead generation or direct sales). In SEO, the definition is broader: a landing page is any URL that serves as the entry point for a user arriving from the organic search results. A highly optimized SEO landing page must perfectly match the exact search intent of the query, load in under 2.5 seconds, and feature an aggressive, clear Call to Action (CTA) above the fold to maximize the conversion rate of the organic traffic.

Landing Page Simplified

A landing page is the very first page a person sees after they click your link on Google. Because you only have a few seconds to impress them, a great landing page is incredibly fast, perfectly answers their question, and makes it incredibly easy for them to buy your product.