Skyscraper Content

Skyscraper content is the result of executing the Skyscraper Technique, a highly aggressive content marketing and link-building strategy popularized by Brian Dean. It involves finding the top-ranking, most heavily linked, to content for a specific keyword, and creating a significantly superior, more comprehensive, and better-designed version of that exact asset. The resulting “skyscraper” content must be undeniably better-longer, more updated, better formatted, and more visually appealing. This superior asset is then used as the focal point for ruthless email outreach, convincing webmasters to replace their links to the inferior, legacy content with links to your new, definitive guide.

Skyscraper Content Simplified

Skyscraper content is an article designed to be ten times better than the current number one result on Google. You find the best article on the internet, write a much better version, and then email everyone who linked to the old article to say, “Hey, you should link to my better version instead.”