Skyscraper Technique

The Skyscraper Technique is a highly aggressive content marketing and link-building strategy popularized by Brian Dean. It involves three steps: finding the top-ranking, most heavily linked, to content for a specific keyword; creating a significantly superior, more comprehensive, and better-designed version of that content; and finally, executing ruthless email outreach to every single website that linked to the original, inferior piece, pitching your new asset as a replacement. It leverages the proven demand and existing link profile of a competitor’s asset to rapidly acquire high-authority backlinks and dominate the SERP.

Skyscraper Technique Simplified

The Skyscraper Technique is finding the best article on the internet about a topic, writing an article that is ten times better, and then emailing everyone who linked to the old article to say, “Hey, I just wrote a much better version, you should link to mine instead.”