Smart Bidding

Smart Bidding is a highly advanced subset of automated bidding strategies within Google Ads that utilizes Google’s massive machine learning algorithms to optimize every single ad auction for conversions or conversion value in real-time. Instead of a human marketer manually adjusting the Cost Per Click (CPC) bid, Smart Bidding analyzes millions of contextual signals, such as the user’s exact device, physical location, time of day, and historical browsing behavior, to predict the exact likelihood of a sale, and automatically adjusts the bid accordingly. It is the ultimate evolution of paid search, shifting the marketer’s role from manual bid management to high-level strategic oversight and landing page optimization.

Smart Bidding Simplified

Smart Bidding is when you let Google’s artificial intelligence take control of your advertising budget. Instead of you guessing how much to pay for a click, Google’s computers analyze the person searching and automatically bid higher if they think the person is actually going to buy your product.