The Ultimate Guide to Always-On Marketing

Posted on May 19, 2022February 16, 2024 by Summit Ghimire

The always-on marketing era has arrived. It is no longer enough to just post on social media sporadically or send an email blast every couple of months. Brands must be present and accounted for 24/7, 365 days a year if they want to have any hope of success in the marketplace. In this guide, you will learn all about how to execute an always-on marketing strategy that generates results for your business!

What is always on-marketing?

As the name suggests, always-on marketing, also referred to as continuous marketing, is the idea that marketing activities should continue for as long as the company exists. The idea focuses on trickling marketing campaigns continuously instead of using burst marketing practices. Always-on marketing is an evolution of the concept that it’s not enough to engage your customer just once.

How do you implement always-on marketing?

While there are many strategies, tools, and tactics available for brands who want to execute or improve their continuous marketing efforts, they all focus on three main goals:

Building relationships with existing customers:

This primarily focuses on building long-term relationships with customers, so they become repeat users. It includes:

-Develop a consistent cadence of messages tailored to the audience you are trying to reach.

-Create helpful content that your followers will want to share with their networks, which helps create brand awareness.

Creating brand awareness:

This deals with helping more people find your brand. It includes:

-Build an authoritative online presence through media relations and social media promotions.

-Increase customer engagement by providing unique experiences or incentives for users who engage with your business on various channels.

-Gather contact information from prospective customers so that you can communicate relevant messages at later dates via email marketing campaigns.

Engaging new prospects:

The idea behind always-on marketing hinges on the fact that a business dies if it does not search for new customers.

-Identify potential leads by analyzing what topics interest them most in specific verticals.

-Monitor hashtags related to conversations around the brand and search for potential entryways into new markets.

Does this strategy work?

Yes! Companies like Amazon have been successfully using continuous marketing techniques for years now. Additionally, newer brands such as Netflix are also seeing massive profits from implementing a never-ending approach to marketing.

What do I need to get started?

While there are many tools available for marketers who wish to implement an always-on approach, here is a list of the top three that can help you get on your way:

Hootsuite: Manage social media profiles and schedule posts across various networks simultaneously. It also lets users monitor relevant hashtags in real-time, so they don’t miss any opportunities while engaging with their audience.

BufferApp: This tool works by allowing its users to manage all their content, including articles, blog posts, images, etc., which are then published automatically throughout the day at optimal times based on user data gathered through analytics.

Mailchimp: Create email campaigns and newsletters and gather contact information from prospective customers so you can continue to market your products or services to them.

Why do some brands find always-on marketing challenging?

If always-on marketing was as easy as some online tutorials make it seem, every brand would be successful by now. In an attempt to get on the hype train, many brands fail to recognize the pitfalls of always-on marketing. Here are some things that you should keep in mind before getting started with always-on marketing:

Lack of data will hurt your marketing practices:

Data is the backbone for any marketing campaign. Think about the volume of data that you require to execute a certain marketing campaign. Now, multiply the data by ten. That’s how much data you are going to need to start always-on marketing. From there on, it will be a constant process of gathering data, analyzing them to draw workable solutions, and implementing the said solutions to constantly improve your marketing practices. Companies that fail to recognize this drop out early on in the game.

Lack of content:

In the quest to create more content, many marketers forget that not all audiences are interested in every topic. This results in weak content that neither solves a problem nor adds value. While some brands have been able to get away with this by catering to niche markets, small businesses cannot deal with such a risk. And when it comes to always-on marketing, you cannot afford to slack with content. You are going to need content for as long as the business exists. So, if you don’t have content prepared, you better get those brains churning.

Lack of proper infrastructure:

As mentioned before, always-on marketing is a marathon and not a sprint. It requires adequate infrastructure to be in place since it will take some time for results to start showing up.

What can you do to be successful?

While there are early hardships in the path to always-on marketing, things will get easier down the road. Here are some tips to help you get some early success:

Start small:

Building a brand from scratch can be challenging, and that includes always-on marketing. Start small by focusing on the core market first. Once you’ve built some initial traction for your business, expand to other markets, such as secondary or tertiary demographics, with less competition but more potential customers.

Gather the data:

Always-on marketing demands a lot of information at every stage because it’s going to help refine campaigns to make them more effective over time. Other than gathering general social media statistics like the number of followers etc., think about what data would be relevant for improving specific aspects of an individual campaign. For example – if you’re selling running shoes online, then location-based analytics will be valuable for you.

Take action:

It’s easy to plan out what needs to be done, but it takes a lot of hard work and dedication to do the things laid down in the plans. The easiest way is not always the best way, so don’t shy away from stepping outside your comfort zone every once in a while because sometimes that will lead to better results than expected.

Plan for long-term success:

Always-on marketing is not something you can get right once and then sit back on your laurels. It requires constant maintenance, tweaking, and updating in accordance with the latest data for continued success.

Always-on marketing might seem like an impossible task at first glance, but execution can become much easier with proper planning. If you’re still struggling with getting started, then take some time off and come back refreshed – always-on marketing isn’t something that can be rushed into without putting serious thought into it!

14 Tools To Measure Core Web Vitals

Posted on May 13, 2022February 16, 2024 by Summit Ghimire

If you’re running a website, it’s essential to measure its core vitals so that you can track and improve its performance. In this blog post, we’ll discuss some of the best tools to help you do just that. These tools will help you measure website traffic, page views, and unique visitors. By tracking these metrics, you’ll be able to see which areas of your website need improvement and make changes that will increase your conversion rate and overall revenue.

1. Google Pagespeed Insights

This tool measures how fast a web page loads on different devices. It provides information about the size of each element and whether or not it’s optimized for mobile use. You can see detailed reports based on device type and geographical location to know where your users are coming from.

2. Google Analytics

Google Analytics tracks everything that happens on your site, including visits per day or month by source (i.e., search engines). It also records conversions like signups for newsletters, purchases made through e-commerce stores, and more! The data provided here will give you valuable insight into what pages people visit most often when they’re browsing your website – which means there’ll be plenty to work with when optimizing SEO performance over time!

3. Google search console

Google’s search console is essential for website owners. It tells you how often your site has been indexed by Google and any errors that may have occurred when crawling it. The console also shows you how many people click on your site from search engine results pages (SERPs) and what keywords they used to find you.

4. Yahoo! Site Explorer

Yahoo!’s Site Explorer offers some of the same features as Google’s search console but with a different emphasis. For example, while Google will show you data about traffic from all sources, Yahoo! focuses specifically on links – both inbound and outbound. You can use this information to determine which sites link back to yours and whether or not those links are valuable enough to justify paying more attention.

5. Moz

Moz’s Open Site Explorer lets you see what competitors are up to with their link-building campaigns, so if they’re having success building links from high authority domains like The New York Times or Forbes, you’ll know it too! It also provides information about anchor text in incoming and outgoing links so that your marketing team can make informed decisions about how best to optimize SEO performance over time.

6. Chrome UX Report

The Chrome UX Report offers insights into how users experience your website on different devices and browsers. It can give you an idea of which areas need improvement, like font size or images that don’t load properly. And because it’s based on real-world user data rather than just lab tests, this tool will help make sure the changes you make to improve performance aren’t negatively impacting usability!

7. Lighthouse

Lighthouse is a free, open-source tool from Google that makes measuring web vitals easy. You can use it to get reports on speed metrics such as First Contentful Paint (FCP) and Time To Interactive (TTI). This means plenty of information will be available when optimizing SEO performance over time.

8. Chrome DevTools

Chrome DevTools is a comprehensive set of tools that help developers inspect, debug, and optimize websites. It includes features like network throttling, performance profiling, and CSS inspection so you can see how your website looks and behaves on different devices.

9. WebPagetest

WebPagetest is another excellent tool for measuring page speed. You can choose from various browsers and connection types to get accurate results. And if you need more detailed information about what’s slowing down your website, the Waterfall View lets you see exactly which resources are taking the longest to load.

10. Web.Dev

Web. Dev is a free online tool that lets you test your website’s security, performance, and accessibility. It includes reports on page size, load time, and the number of requests made to the server. You can also get tips on how to improve your score in each category!

11. GT Metrix

GT Metrix is an online tool for measuring website performance. It provides information about load time, page size, and more so you can see which areas of your site need improvement. You can also set up alerts that notify you when changes occur in these metrics over time.

12. TREO Site Speed

TREO Site Speed is a paid service that offers detailed website speed and performance reports. You can get insights into everything from the average load time to how well your site performs on different browsers and devices. They also have a TREO PageSpeed, which helps you optimize your website for speed.

13. Pingdom

Pingdom is another online tool for measuring website speed. It provides data about page size, load time, and the number of requests made to the server so you can see where improvements need to be made. And like GT Metrix, they offer an alert system so you can stay up-to-date on any changes in performance over time.

14. Dunplab Web Vitals Tester

Dunplab Web Vitals Tester is a free online tool that measures website speed and performance. It checks load time, page size, number of requests, and more. And it offers suggestions for improving your score in each category!

There are several great tools available for measuring the web vitals of your website. These tools can help you identify areas that need improvement and make changes that will improve performance over time. So if you’re looking to optimize your website for speed and performance, be sure to check out some of these tools!

Best SEO Agency in Oklahoma City 2022

Posted on February 23, 2022February 26, 2025 by Summit Ghimire

Outpace Ranked Oklahoma’s #1 SEO company

As we enter 2022, more business is being conducted online than ever before. It’s an exciting time for the internet, and search engine optimization (SEO) has never been more critical. People are actively searching for your products and services. If they aren’t seeing your business at the top of the search results, your competitors are the ones reaping the profits.

At Outpace, we connect you with these same people searching for a business just like yours. We do this through SEO, but our approach differs from most digital agencies. We approach SEO from an ROI perspective. We aren’t just interested in ranking our clients at the top of Google; we ensure their website visitors convert. We do this by focusing on a multitude of variables that other companies aren’t even considering. Our process has worked so well that we have achieved recognition across popular review platforms such as Clutch and Expertise.

We are excited to announce two of our latest awards. Clutch has ranked us Oklahoma’s #1 SEO company, and Expertise has ranked us as one of the top SEO companies in Oklahoma. Our team is incredibly proud of these achievements, and we look forward to the continued success of our clients across these platforms.

Common SEO Mistakes That Could Sabotage Your SEO Strategy

Posted on January 12, 2022January 24, 2025 by Summit Ghimire

If you want to make your website more powerful and attractive, you need to focus on SEO. It’s not enough to create a good-looking site; it needs to be optimized for search engines as well. This blog post will discuss some common mistakes that could sabotage an SEO strategy and how you can avoid them.

Having no strategy

Everyone wants more traffic for cheaper, but you have to work hard at SEO for it to pay off. It’s all about creating a solid foundation with clear goals that can be measured against specific milestones. All of this starts with an actionable attack plan, so every aspect is covered, from content marketing strategies to competitor research updates.

Not knowing your audience

Your audience dictates every aspect of your SEO strategy. From content creation to marketing and everything else in between, understanding your audience is crucial to creating a successful SEO strategy. Knowing your audience means knowing what they want, how to get their attention, and where they are. Failure to understand them can doom your efforts before you even get started.

Not using the right keywords

Including the wrong keywords in your website content or titles can hurt your SEO ranking instead of helping it. Make sure to use keyword research to determine which words and phrases are most relevant to your business and target audience.

Targeting too many keywords

Focusing on too many keywords can also harm your SEO efforts. Target a couple of high-traffic, low-competition keywords closely related to your business instead of trying to rank for a bunch at once.

Not tracking progress: You need to track your progress if you want to know whether or not your SEO strategy is working. Use analytics tools like Google Analytics or Moz Pro Open Site Explorer to track your website’s search engine ranking, organic traffic, and other vital metrics.

Ignoring link building

Link building is an essential part of any SEO strategy. Get in touch with other bloggers and websites in your industry to exchange links and build up your site’s backlink profile.

Failing To Make Use Of Analytics Data

Google analytics will give you the insights needed on who visits your site and why; however, if not used properly, it can lead marketers astray without them even realizing it until it’s too late! That said, make sure you’re using UTM parameters to properly track campaign data (source, medium, and term), so you can attribute conversions back to the channels that are driving them.

Using duplicate content

Don’t plagiarize your content. It’s not only unethical, but it can hurt the credibility of your website and business as well. Copyscape is a free tool that will tell you if other sites have copied any text on your site or blog post so that you can reach out to them for proper attribution.

Using outdated SEO tactics

Don’t rely on link-building tactics from five years ago just because they used to work back then! If Google gets wise to specific techniques being overused, they’ll put an end to them in no time flat, which could leave you with a severely compromised web presence until new strategies are found!

Not using meta tags correctly

Meta keywords should be around ten words long, while descriptions should be between 150-160 characters long. Make sure to use your most important keywords in these areas while avoiding over-optimization, which can lead to penalties for spammy behavior.

Using incorrect title tags

Title tags are the titles of web pages that show up on search engine results and should be less than sixty characters, so they don’t get cut off by Google. Use your brand name and a few of the top keywords you’re targeting in this area without stuffing them since it won’t help SEO at all!

Not having an editorial or content plan

Consistency is vital for blogging; however, more isn’t always better if it doesn’t make sense with what you’ve already published (or haven’t). Having some editorial or content plan will help you stay on track and ensure that all of your published content is high quality, relevant to your target audience, and helpful in terms of SEO.

Forgetting technical details

Although Google has said that they don’t factor in site speed as a ranking signal, it should still be noted that having a slow website will hurt your SEO efforts. Make sure to check your server response time and load times using WebpageTest or Pingdom Tools for desktop browsers, mobile devices, and tablets so you know how fast (or slow) yours is compared to others.

Creating and using the wrong content

This is a big one! So many people mistake creating and using content that isn’t original, relevant, or helpful. Not only will this hurt your SEO efforts, but it could also damage the credibility of your website and business as a whole.

Creating and using the wrong content can sabotage your SEO strategy. Make sure you’re aware of these common mistakes so you can avoid them at all costs! If you want a detailed SEO strategy, consider talking to an SEO professional.

14 Steps to Create a Successful Content Strategy

Posted on January 9, 2022February 20, 2024 by Summit Ghimire

Most people don’t care much about what goes on on their website, as long as they are updating it regularly. But stringing together a bunch of articles can help your business achieve better conversions and marketing results. So how do you write up a content strategy? How do you develop relevant themes that are not only trending but are also relevant to your website? And how does it impact your SEO?

How does a successful content strategy help SEO?

A successful content strategy aligns with your overall SEO goals. When you have a clear plan for creating and publishing content, you can ensure that all of your efforts are working together to help improve your website’s search engine ranking. Additionally, a well-executed content strategy will keep your website fresh and up-to-date with the latest industry news, which can also improve your SEO rank.

If you want to create a successful content strategy for your business, start by following these 14 steps:

Step 01: Define Your Goals:

Define what you want to achieve with your content marketing campaign. Do you want to increase brand awareness? Drive more traffic to your website? Increase leads or sales? Once you know your goals, you can create content that is relevant and aligned with those objectives.

Step 02: Research Your Target Audience:

It’s essential to understand who your target audience is so that you can create content that appeals to them. What are their interests? What do they care about? What type of content do they prefer? Do some market research and use this information to help guide your content strategy.

Step 03: Choose a Content Strategy Framework:

You can use various frameworks when creating a content strategy. Choose the one that best fits your business and its needs. Popular frameworks include the SMART goal framework, the AIDA model, and the PEST analysis.

Step 04: Develop Content Themes:

Once you have a framework in place, it’s time to develop content themes. These are the topics that your content will revolve around. Come up with a list of at least five themes, and make sure they are relevant to your target audience and the goals of your campaign.

Step 05: Create an Editorial Calendar:

An editorial calendar is a planning tool that helps you map out your content themes and publish dates. This will help ensure that all of your content is aligned with each other and that you are regularly putting out quality content.

Step 06: Identify Keywords:

Before creating any content, it’s important to identify keywords you want to rank for. Use keyword research tools to help you find keywords with high search volume and ones that are relevant to your business. Then, incorporate these keywords into your content wherever possible.

Step 07: Create Engaging Content:

Once you have a good understanding of your target audience and the keywords you want to rank for, it’s time to start creating content. Make sure all of your content is high quality and engaging so that readers will want to stick around until the end.

Step 08: Optimize Your Content for SEO:

As mentioned earlier, a successful content strategy can help improve your website’s SEO ranking. So make sure you are optimizing all of your content for search engines by using keyword stuffing, header tags, meta descriptions, etc.

Step 09: Promote Your Content:

Once your content is published, it’s essential to promote it on social media and other channels. This will help get your content in front of more people and increase its exposure.

Step 10: Analyze the Results:

It’s essential to track the results of your content marketing campaign so that you can see how well it is performing. Use analytics tools to measure website traffic leads generated, sales conversions, etc. This information will help you determine which types of content work best for your business and what needs to be tweaked or improved.

Step 11: Iterate and Improve:

As with any marketing campaign, it’s essential to improve your content strategy continuously. You should constantly learn new things, test different types of content to see what resonates with your target audience, and make changes as needed.

Step 12: Plan Ahead for the Long-Term:

It’s also essential to think about where you want your business to be in a year or two from now. What are some big-picture goals? How will this affect future content strategy? Make sure that everything is aligned to help support long-term success.

Step 13: Offer Value When Promoting Your Content:

One of the most effective ways to promote your content is by offering value when doing so. This could include sharing other people’s work on social media, mentioning them in blog posts or interviews, etc.

Step 14: Keep Things Fresh and Engaging:

Finally, make sure you always keep things fresh and engaging for your readers. This means publishing new content regularly, experimenting with different types of content, and using storytelling techniques to keep people hooked.

By following these steps, you can create a successful content strategy that will help improve your website’s SEO ranking, generate leads and sales conversions, and increase brand awareness. And don’t forget to continue iterating and improving upon your strategy as needed!

What is content cannibalization and how can you avoid it?

Posted on January 6, 2022February 16, 2024 by Summit Ghimire

Content cannibalization is when you have more than one piece of content on your site that targets the same audience. For example, if you post a blog about “How to Clean Your Kitchen” and write an article with ten kitchen cleaning tips, this can be considered content cannibalization. Many businesses do this unknowingly because they want their website visitors to see as many articles as possible for any given topic, but it can work against them.

Why should you care about content cannibalization?

When you have more than one piece of content targeting the same audience, it can hurt your SEO and confuse your readers. Duplicate content can be penalized by Google’s search engine rankings, and you could end up losing traffic to your site as a result. Additionally, if you have multiple pieces of content that are all saying the same thing, readers may not know which one to read, or they may get confused about what your company is trying to say.

Tips to Avoid Content Cannibalization

So how can you avoid content cannibalization? Here are a few tips:

Tip 1: Identify Keyword Cannibalization:

Keyword cannibalization is when you have more than one page on your site targeting the same keyword. This can be a significant issue for your SEO, and it’s essential to identify any pages competing for the same keywords. You can use Google’s AdWords Keyword Tool or Moz’s Keyword Explorer to help you find keywords that your site is targeting.

Once you’ve identified any pages with competing keywords, you’ll need to decide which page should target that particular keyword. It may make sense to keep both pages, but only if they offer different information or serve another purpose. If they’re essentially saying the same thing, then you’ll need to choose one page to focus on.

Tip 2: Identify potential content gaps:

You can identify any missing or lacking content on your site by looking at the topics you’re already covering. For example, if you have a blog post about “How to Clean Your Kitchen” but don’t mention cleaning appliances like your oven or microwave, this would be an issue.

Once you’ve identified gaps in coverage, look for ways to fill those gaps with additional articles. If none of these ideas seem viable to address the gap directly (it may not make sense for your business), then consider alternative ways to say the same. If you need to refresh your blog, it might be better to delete the content altogether and work with a new one. Just remember that it’s better to have fewer high-quality posts than many low-quality ones!

Tip 3: Avoid irrelevant on-page keywords and keyword stuffing:

If you’re targeting a particular keyword, make sure that it’s relevant to the page you’re trying to rank. Don’t include the keyword in every sentence or use so many keywords that your content becomes difficult to read. This is known as keyword stuffing, and it can hurt your SEO rather than help it. Targeting relevant keywords allows you to maintain content focus and avoid cannibalization.

Tip 4: Avoid duplicate titles and meta descriptions:

Duplicate titles and meta descriptions can also cause issues with your SEO. Make sure each of your pages has unique titles and descriptions that accurately reflect the article’s topic. You can use Google’s Webmaster Tools to check for duplicate title tags and meta descriptions.

Tip 5: Use canonical tags to direct traffic to the most relevant URL:

If you have multiple versions of the same page (perhaps you have both a .html and .php version), you can use canonical tags to tell Google which one is the most relevant. This will help to prevent duplicate content issues and ensure that readers are directed to the correct page.

Tip 6: Use breadcrumb navigation for improved usability:

Breadcrumb navigation is a great way to help your readers find their way around your site. It provides a trail of links that shows the reader where they are on the website and how they got there. This can be especially helpful for more significant sites with lots of pages.

Top 7: Position content as per the relevance of topics:

When creating new content, think about how you can position it as relevant. You may want to consider using a blog post to promote a newly developed product page or position a video as the top result for a particular keyword. Thinking about its relevance can help you generate unique content over time.

Tip 8: If you have two content that target similar keywords, merge them:

If you have two content pieces that target exact keywords but offer little value beyond their similarities, consider combining them. Try finding a central theme or idea that links both articles together, and use this as the basis for your new piece of content.

So, there you have it! By following these tips, you can avoid the problems associated with content cannibalization and create high-quality content that will help your SEO efforts. If you’re still having trouble avoiding content cannibalization, or if you’d like some additional help optimizing your website’s content, consider talking to a professional.

Creating a Website Structure: A Comprehensive Guide

Posted on December 28, 2021February 16, 2024 by Summit Ghimire

It’s not the size of your website that matters; it’s how you use it. Over the years, we’ve seen many websites with different structures. Some are simple and easy to navigate; others seem like they’re designed in a maze. This resource will teach you what factors to consider when designing your site structure–and how to do it yourself if you don’t want to hire an expert!

But before you start tweaking your website’s structure, make sure you understand your business at its core. What are your products and services? Who is your target market? What do you want your website to achieve for you (i.e., more leads, customers, or brand awareness)? Once you know the answers to these questions, it will be much easier to create a structure that works well for your website.

Types Of Website Structures

Once you know your business, there are one of three website structures you can choose from:

1. Hierarchical Structure: This type is best for larger websites with many pages and categories. The main categories are listed on the homepage, and clicking on one takes you to a list of subcategories. From there, you can click on any page to view the content. This type of structure is straightforward to navigate and is perfect for users who want to explore your website.

2. Flat Structure: This type of structure is best for small websites with few pages. The homepage contains all the information, and there are no subcategories. This structure can be challenging to navigate because all the information is on one page. It’s perfect for users who want to find information quickly.

3. Matrix Structure: This type of structure is a mix of hierarchical and flat designs. It’s perfect for large websites with many pages and categories. It not only allows users to explore the website hierarchically but also provides a quick way to find information by listing all the pages on the homepage.

Tips On Deciding The Right Website Structures

Now that you know the different website structures, it’s time to decide which one is best for you. Here are a few tips to help you decide:

Plan out a clear hierarchy before developing your website

If you don’t know what your website will look like, draw it out on paper and plan the order before creating a single page. When planning each of your pages, ask yourself: What kind of information am I trying to present? How will users navigate through my site? Will they need to go up or down in the categories? Use a diagram or spreadsheet to map out your website’s structure. This will make it easy for you to see how everything fits together and if there are any problems with the hierarchy.

Create a URL structure that follows the navigation hierarchy

When designing your website, it’s essential to think about the URL structure. It should reflect where users are in the hierarchy and provide them with an easy way to navigate through pages. The best place for links is on each page of the site; however, if there are too many links or they get cluttered, you can also use tabs.

Create your site navigation in HTML or CSS

Once you’ve planned your website’s structure, it’s time to create the navigation. This can be done in HTML or CSS and should reflect your site’s hierarchy. You can also use a navigation bar generator to make things easier for yourself.

Use a shallow-depth navigation structure

This is a great way to make your website easy to navigate. When creating the navigation, keep it shallow by only including a few levels of depth. This will help users find information quickly without getting lost in the hierarchy.

Ensure priority pages are accessible from the homepage

One of the essential rules of website design is that top-priority pages must be accessible from the homepage. This means that users should be able to get to any page on your website without having to go through multiple levels of navigation.

Develop a comprehensive internal linking structure

Internal linking is the process of linking one page to another on your website. This is a great way to help users navigate through your site and improve your SEO. When creating internal links, make sure they are relevant and helpful to users.

Include breadcrumbs

Breadcrumbs are a great way to show users where they are in the hierarchy and help them find their way back to the homepage. You can create breadcrumbs in HTML or CSS, and there are many plugins available for WordPress websites.

Make sure your website is mobile-friendly

With more than 50% of all traffic now coming from mobile devices, it’s essential that your website is responsive and looks great on all devices. Use a responsive design or create separate websites for mobile and desktop users.

Remember that a website structure is not permanent. You will have to keep tweaking your website’s layout to keep up with new trends in the SEO world.

Creating Effective FAQ Pages for SEO

Posted on December 24, 2021February 16, 2024 by Summit Ghimire

FAQ pages are a necessary part of any website. They help answer the questions that visitors have about your products and services and provide links to other features of your site where they can find more information. FAQ pages also offer a way for you to improve SEO by including keywords in the content indexed by search engines, which increases the likelihood that people searching for those terms will come across your page. In addition, FAQs allow you to optimize conversion rates by making it easier for visitors who know what they want from your site to quickly get there without having to navigate through other sections or look at irrelevant information on other pages.

Research Long Tail FAQs

When creating your FAQ page, it is essential to research the keywords that people are likely to use when searching for information about your products or services. This will help you choose the right questions to include on your page and ensure that the content is relevant to those terms. You can use a tool like Google AdWords Keyword Tool to help you determine which keywords are most likely to be used by your target audience.

Add Images

Adding images can also improve the effectiveness of an FAQ page, as it gives visitors a visual reference point for their questions and makes them more likely to stay on your site longer. You should choose images that make sense with the topic at hand and make sure that they relate directly to the question you are answering.

Different Formats

While traditional FAQs answer common questions in text format, this isn’t always necessary or effective. You can also use other designs like images, videos, or even interactive tools on your page if it helps get your message across better. The important thing is to ensure that your FAQ page provides the information visitors are looking for in a way they can easily understand.

Dive into Your Site Search for Data

Another way to determine the questions people are asking about your products or services is to look at your site’s search engine data. This will show you the terms that people are using to find information on your site and help you create content relevant to those keywords.

Ask your customer service team what type of queries they get regularly

You don’t have to go far to find inspiration for creating FAQ pages. You can also ask your customer service team for the types of questions they regularly get from customers. This can help you come up with ideas for questions to include on your FAQ page and give you an idea of the type of information that people are looking for when they visit your site.

Analyze your customer reviews

Another good source for finding the questions your visitors are asking is to analyze customer reviews. This can be a great way to find out what problems and concerns people have about your products or services, which you can then use as topics on an FAQ page.

Use Q&A Sites

If you want some inspiration for potential questions to include in your FAQ section, one of the best places you can look is a local question-and-answer site like Quora or Facebook Questions (if relevant). Both of these sites allow users worldwide to ask questions related to their businesses and share experiences with other people who might also need help answering them. Searching through these pages often reveals common issues that many different customers experiences, inspiring new content for your FAQ page.

Categorize by Concept

One way to organize your FAQ content is the concept. This will help you group questions together related to a specific topic or theme, making it easier for visitors to find the information they need.

Categorize by Process

Another approach is to categorize your FAQs by the process. This means organizing them according to the steps someone would take when using your product or service. Breaking down questions this way can make it easier for people who are new to your site or product to understand what they need to do to get started.

Create an Editorial Calendar

The best way to ensure that your FAQ page stays up-to-date and relevant is by creating an editorial calendar for it. This will help you plan out which topics you want to answer on your site and when you will publish them. This makes it much easier to keep the content fresh, which is essential for getting visitors excited about what’s coming next.

If you don’t already have a dedicated frequently asked questions section on your website, now is the time to create one! FAQs are a great way to provide supplemental information on your site without taking up too much space or overwhelming visitors with too much content at once. Making this information accessible in one easy-to-find location can be extremely helpful for new customers who are unsure what steps they need to take to get started with using your product or service. It also helps visitors understand why things work the way that they do or if there are certain limitations or constraints that might not be obvious at first glance.

The Qualities of a Great Content Marketer

Posted on December 20, 2021February 16, 2024 by Summit Ghimire

What makes you a great content marketer? As more and more businesses start realizing the importance of quality content and SEO, they need quality content marketers by their side. But what makes a good content marketer? While the interest area of a content marketer might differ depending on the industry, all content marketers, in general, have a similar skill set. So, what makes a good content marketer?

Ambitious

Content marketers should always be willing to learn new skills. There are multiple tools and strategies that change frequently, so content marketers must keep up with the latest trends to stay relevant. Content marketers need to have ambition because it can lead them to fantastic opportunities for learning and growth or even inspire their entrepreneurial spirit.

Open-minded

As mentioned before, content marketers must be open to learning new skills and strategies. Content marketers need to keep an open mind to learn about different tools, tactics, or industries. Not only does this make them more prepared when they face a challenge, but it also allows for growth and creativity in their work.

Eager

A great content marketer is always eager to take on the next big project. They should not see anything as too much or impossible because that will lead them to give up early before trying their best at something, which has been proven by numerous studies (link). This helps motivate other team members while ensuring the task gets done correctly without much struggle from any party involved.

Positive

You cannot have a great content marketer without being optimistic. It is impossible to perform at your best and enjoy what you do without positivity because negativity will always creep in somewhere. Optimism can make the work more enjoyable for everyone involved while helping build effective communication with team members and others outside of their company which they deal with on various projects.

Leader

A good leader equals an efficient leader, which means that not only do they get things done but also get them done correctly and earlier than expected. Content marketers should lead their teams or even help other leaders achieve their goals by bringing out the full potentials of those around them. This quality also leads to more opportunities for growth and learning.

Creativity

Creativity is critical to becoming a successful content marketer because there would be no new ideas or ways of doing things without it. Content marketers cannot keep creating the same type of work day after day; they need to constantly develop something better than before. This keeps both the team and clients happy while pushing everyone involved forward instead of letting them remain stagnant at one point, which can lead to boredom among those involved.

Constantly thinking about value

A great content marketer always thinks about how to provide value to those around them. This could be in the form of creating exciting and valuable content, being an effective communicator, or even coming up with new ideas that help the team move forward. Providing value does not necessarily mean monetary value, but it could also be in the form of providing support or assistance when needed.

Keeping things simple

Trying to learn everything about SEO and content marketing is like trying to escape from quicksand. The more you struggle, the more difficult it becomes to get out. A great content marketer keeps things simple. They understand that there is a lot to learn but do not try to learn it all at once. Instead, they take things one step at a time and apply what has been known to produce great work. This allows for continuous growth while avoiding feeling overwhelmed.

All about the data

A great content marketer is all about the data. They understand that it takes hard work and facts to prove what works best to produce successful projects for their company. Without facts or empirical evidence, a content marketer’s job becomes impossible because there would be no way of proving anything.

They understand and use storytelling

A great content marketer understands the importance of storytelling to capture and keep their audience’s attention. Stories help connect with people emotionally, which is something that a lot of data or statistics cannot do.

Persistent

A content marketer cannot expect to get things done without persistence. They need this quality to keep pushing forward even when there is no light at the end of the tunnel because, without it, they will not be able to produce great work for their team or company.

Content marketers make excellent researchers

A content marketer must research and gather information to produce great work. They need this quality because they cannot expect their clients or teams to do all their learning.

There you have it. This is our list of qualities that help define a fantastic content marketer! Do you agree with these? What would your list look like if you were asked about the qualities needed to become a successful content marketer?

Google Still Doesn’t Care About Quantity, It Really Wants Quality: How to Create Compelling Content That Sells

Posted on December 13, 2021February 20, 2024 by Summit Ghimire

Google has gone through many changes over the years, but one thing that hasn’t changed is Google’s demand for quality content. If you want to rank well on SERPs and drive traffic to your website, it’s time to stop writing boring articles of fluff. It’s time to start creating compelling content that sells! In this post, we’ll go into detail about how you can make great SEO-friendly content for your website.

1. Keyword research

Writing content without researching for keywords is like shooting arrows in the dark. The ultimate goal of any piece of content is to rank, and unless you target the relevant keywords, it’s impossible to do so. Keyword research is the foundation that supports quality content and, ultimately, organic rankings. So, the first thing you need to do before writing any content is found relevant keywords that you want to rank for.

2. Searching for related keywords

Everybody wants to rank for the most popular and widely-used keywords. But since it is impossible for every website to rank number one, you need to select your keywords, and the best way to do that is by searching for related keywords. Don’t just go through the top ten results of Google’s Keyword Planner. Think outside the box and think about what people are searching for and how they are searching for it.

3. Don’t write articles that nobody wants to read

Before you start writing, take a few minutes to contemplate your target audience. What kind of content do they want? How can you help them? The best way to answer these questions is by marketing yourself as an authority in your field. No matter how good your article might be, no one will read it if it doesn’t solve any problems or address users’ needs! Throughout every stage of creating content, keep asking yourself, “what value does this offer to my reader?” If there isn’t much to offer, then you should write about something else.

4. Don’t write for the robots

You can create perfect content that follows all of Google’s algorithm rules and still not rank at number one on SERPs. The reason is that when it comes to quality content, search engines like Bing and Google care more about engaging users than web crawlers. So instead of focusing too much on keywords and backlinks, focus your energy on creating an incredible experience!

5. Writing compelling titles

A good title sells a lousy article. Readers click around in hopes of finding articles similar to what was promised by the headline. That being said, don’t oversell yourself; you’ll just come off as a liar. So before you start writing, take some time to figure out what your main idea is and how that will be reflected in the title of your piece.

6. Writing compelling content

How do you write about an obscure topic with little experience? It’s simple, do research! Search for related topics on Google, read blog posts by others, and interview experts or people from within your field. No matter what type of article you’re trying to create, doing enough research to make sure everything makes sense will go a long way towards making it great. In addition to this, try adding more details wherever possible. People appreciate reading about specifics instead of broad generalizations; it makes the article more exciting and keeps them engaged.

7. Creating a useful resource

One of the best ways to engage your audience is by creating valuable resources for them! These can be in any form article, video, infographic, or even infographics broken up into smaller chunks and turned into an ebook. If you do enough research about your topic beforehand, it should be pretty easy for you to create something helpful. The point here isn’t just quantity; it’s quality. So instead of trying to write 20 articles with 500 words each, go ahead and spend time on one high-value piece, which will help your users out while simultaneously earning some SERPs.

8. Think about meta descriptions

When it comes to ranking on the SERPs, meta descriptions are extremely important. They appear right below your URL, so people can see them before they click on your link. But instead of making a description meant solely for search engines, try making one that will convince users to visit your site! This could be something funny or witty that would catch their attention. Whatever you do, though, don’t just copy and paste what’s already there because all this does is waste valuable space.

9. Optimize images

People love pictures. They’re much easier to process than text-heavy pages! If you want more clicks from Google Images (which has its own separate results page), then take some time out of your schedule to optimize each image you use. This means adding a description and the name of your business to each picture to make them more visible when searched.

10. Using SEO

When it comes to search engine optimization, there’s no such thing as too much! Google prefers websites that have been optimized over those that haven’t. This gives smaller sites an advantage because they can get their message across without spending lots of money on advertising or guest posts from other bloggers. Remember, though, that users won’t find your site valuable if all you do is stuff keywords into your content. Optimizing for both humans and robots will help everyone out while encouraging visitors to keep coming back for more!

Google wants to see content that is useful and informative, not spammy or ‘keyword stuffed.’ Make sure you do your research before starting on anything new. It’s also important to spend time creating valuable resources for people. You can even break up an infographic into smaller chunks of information to create a digital ebook! And don’t forget about meta descriptions! These are the snippets of text below each link on Google–try making one that will convince users to click through. Finally, remember that there isn’t such a thing as too much SEO when writing articles! Quality always matters over quantity, so working hard while optimizing every post will help increase traffic while encouraging visitors to keep coming back.

9 Ways to Use Customer Feedback in Your PPC Campaigns

Posted on December 11, 2021February 16, 2024 by Summit Ghimire

PPC campaigns are a great way to promote your business. That is, when they’re done well. The problem is that many companies don’t know how to tweak their campaign for better results. After all, it can be challenging to get good feedback from customers on what you should do differently if they don’t even know what’s wrong with the current campaign! This blog post will give you nine ways that customer feedback can help improve your PPC campaigns and bring in more revenue for your company.

1. Using customer survey data:

If your business conducts regular customer surveys, you are practically sitting on a gold mine of information. Customer surveys should be analyzed properly to draw workable inferences that can be used to improve your PPC campaigns. Customer surveys are great for recognizing both the good and bad aspects of your products. It also helps you understand pain points in the customer journey and what you can do to eliminate them. From testing a new feature to overall satisfaction levels, customer surveys come in handy every single time.

2. Check customer reviews:

The next tool in your marketing arsenal is customer reviews. If you have a significant social media presence, it’s much easier to gather customer feedback. Social media platforms are great because they allow both positive and negative comments/reviews, which can be used to make the necessary changes for better results. In addition, if you’re able to find out what people do not like about your product or service, it will help you improve on those parts of your campaign and get better results!

3. Use heat maps:

Heat maps allow marketers to see where their visitors click most often on a page or website. This provides key insights into what makes visitors more likely to engage with different elements of any given page – such as buttons, images, and links. By using heat maps to determine where visitors are clicking the most, you can create a more compelling call-to-action (CTA) button for your PPC ads which will help improve customer engagement with the campaign itself.

4. Use Google Analytics:

Another way to use online feedback is by looking at your web analytics from Google Analytics. A study conducted by HubSpot found that 93% of business owners who used their web analytics tools saw positive changes in their campaigns within six months. Since this software provides marketers with detailed insights into how users interact with both content and advertising on websites, it’s the best tool at your disposal.

5. Check your star ratings:

You should also consider checking your star ratings to see how customers perceive your brand. A high rating is one of the best ways to attract new consumers because people are usually willing to pay more for products and services with higher reviews. Since internet users spend much time looking at online reviews before making purchasing decisions, it makes sense that having positive feedback can work wonders in terms of PPC campaigns!

6. Using video testimonials:

If you are launching a new product or service, use video testimonials to get real-time feedback from customers. It’s much easier for companies to convert browsers into buyers if they have positive customer feedback. Since it can be difficult to gather direct input about products and services through traditional channels, video testimonials are another easy way for marketers to boost their PPC campaigns!

7. Check for customer photos:

Many customers tag relevant companies when they upload photos on social media. For example, customers often tag camera companies while posting their photos on social media. Customer photos are a great source of information about how the customer feels about the product. For example, if customers tag you in photos of beautiful scenery or an exciting experience, they likely have a positive perception of your brand.

8. Check for customer complaints:

Another way to use online feedback is by checking social media sites like Twitter and Facebook for any negative comments. Negative reviews can be brutal to swallow at first, but they’re also extremely valuable because marketers must recognize both positive and negative things people say about their business. If anything, studying the information garnered from these platforms helps companies know what needs improving and how consumers interact with certain aspects of their PPC campaigns!

9. Look at what competitors do:

Finally, using your competitor’s website analytics data is another great way to learn what works and what doesn’t in PPC campaigns. If you notice that some of your competitors are doing well with their campaign, but you’re not getting the same results – try looking at how they’ve used different strategies on their websites or blogs.

When it comes down to it, customer feedback can provide marketers with valuable insights into improving existing PPC campaigns. With the right tools and techniques, any business owner can turn a lackluster effort into an effective marketing strategy that brings in more customers!

Pitfalls to Avoid When Building Links

Posted on December 9, 2021February 16, 2024 by Summit Ghimire

Links are the most crucial aspect of any SEO campaign. The more links you have, the higher your rank will be on Google’s search engine results pages (SERPs). If you are just starting with link building, it can be hard to decide which strategy to adopt and which techniques to follow. And if you manage to find yourself dabbling in black hat link-building tactics, it could ruin your entire campaign! In this blog post, we’ll discuss ten pitfalls to avoid when building links.

Bulk link purchases

When you buy links in bulks, they are placed on random websites that may or may not be relevant to yours. And since these links are placed randomly across the internet, their chances of redirecting high-quality traffic to your website are zero to none. And to top it all off, random links also pop up on Google’s radar. In the long run, you are more likely to get penalized by Google for random backlinks.

Spamming comment sections

You read a blog that is super relevant to your website. You scroll down to the comment section and post a friendly comment that says something along the lines of “Hey! We also publish similar content, why not check our website” and paste a link to your website at the end. We have all done this, and while this is not exactly a bad practice, it is not taken kindly by search engines. Mindlessly spamming comment sections of every blog post you come through might not be the best way to go about building relevant backlinks.

Using low-quality directories

There comes a time when every SEO campaign needs at least one directory submission service; however, make sure that it is high quality and relevant. Remember, submitting your website to entirely unrelated directories isn’t going to benefit you all that much (even though it looks like an easy route). Google loves unique content, and using these types of sites as your primary source of links could ultimately get you penalized.

Spamming forums

This is similar to spamming comment sections but with one significant difference – the target audience of these sites is different. Not only that, it requires a certain degree of intelligence and creativity to come up with a good post on popular forums because you don’t want your account banned/deleted after all the hard work! Spamming Forums could have dire consequences for your website if done wrong, so be careful when choosing which forum to use as part of your link-building campaign.

Using exact match anchor text

More often than not, Google does not like websites using too many exact-match backlinks. If they see an overuse of keywords in links pointing toward their site (or even just a large number of them), it could be interpreted as over-optimization, and the consequences will not be pretty.

Spinning content

Content spinning is a black hat SEO strategy. Without getting on the technical side of things, content spinning means making just enough changes to a piece of content that makes it seem unique. The primary purpose of content spinning is to trick the crawl bots into believing the content is unique without actually putting in the effort to deliver value through it. Using content spinning techniques could get you penalized for trying to game the system.

Using blog networks

Blog Networks are popular in some industries because they can provide easy backlinks for websites looking to rank quickly on Google’s SERPs. A private blog network is created with the sole purpose of providing backlinks to other websites. But since Google has long banned link farms, blog networks post low-quality content with a ton of backlinks to other websites. But ever since Google has started evaluating the quality of the website offering the backlink, private blog networks have decreased in number.

Swapping links

Swapping links is an entirely normal process in SEO, provided that both blogs are industry-relevant, offer unique value, and are high-quality. However, swapping links with just about every blog post is not the best way to build backlinks. Google has become quite smart at detecting spam patterns, and you do not want your website to be penalized for these kinds of backlinks.

Syndicating press releases

Press Releases are a great way of getting backlinks from top-tier sites as long as they have some news value attached to them. Syndicating these press releases means you will be posting the same thing across different websites, which could get your old content scraped or, worse – completely ignored by search engines altogether!

Using link farms

This is another black hat tactic. Link farms are just a list of links that point back to your website. By using these types of link-building tactics, you will be losing rankings and giving yourself a bad reputation.

Even the safest backlink-building tactics will backfire if you don’t use it properly or start overusing it. Google’s algorithm has become increasingly sophisticated at detecting and penalizing web admins for using these techniques, so you’re only hurting yourself if you use them.