Winning the Round: Benefits of Partnering SEO and Digital PR

Posted on October 28, 2021February 16, 2024 by Summit Ghimire

What is the point of doing PR if nobody gets your message? The answer to this question lies in understanding how search engines and Digital PR work together. If you want your website to rank higher on Google and be shared more on Facebook, then partnering SEO and Digital PR might be the way to go. In this blog post, we will discuss some benefits of doing so and some tips for achieving success!

Your message goes viral:

One of the benefits of SEO is ensuring that your message reaches potential customers who are interested in your business and services. Collaborating Digital PR with SEO practices does the same. Your company is liable towards current customers and potential customers. Ensuring that your message reaches both these target groups is crucial in the long run. When your brand message shows up on the first page of Google searches, it shows that your message is highly relevant and trustworthy. And since it delivers value, people are more likely to share it. In the long run, your brand message goes viral.

Your PR becomes stronger:

By working together, SEO and Digital PR can help to improve each others’ success rates! For example, if a blogger is writing an article about your brand, it would be suitable for that blog post to rank high in search results. This way, there’s a greater chance that many will see what you’re all about before even clicking through to visit your site! Your website gets more traffic due to increased visibility online. Traffic means customers, which means profits! If this cycle continues consistently over time, it could lead to more prominent sales figures or word-of-mouth recommendations. This is the secret sauce that helps to build your business!

Journalists and Bloggers help create a larger buzz:

If you are in PR, getting media attention is crucial. But how do journalists and bloggers hear about what your company or product has to offer? The answer: Digital PR! This form of marketing helps by reaching out with press releases, pitching ideas for blog posts, sharing exciting information via social media profiles, etc. If these people think that they can create a compelling story around your brand, then it’s more likely that they’ll be interested when hearing from a Digital PR specialist on behalf of the company.

Relevant traffic from trusted sources helps to establish authority:

Another benefit of partnering SEO and Digital PR is that you’re able to reach a wider audience by targeting those who read your industry’s publications. For example, if someone works as a journalist for an online magazine, then they are likely very interested in the latest trends within their field! If this person happens to come across one of your articles or shares it on social media, then there’s a high chance that others will seek out what your company has to offer. This means more traffic which leads towards increased sales opportunities – sounds like a pretty sweet deal right?

Doing both together can drive even higher results:

It should be noted, though, that working with both types of marketing at once might not work for every business owner because sometimes too many cooks spoil the broth. But that doesn’t mean that combining Digital PR and SEO practices is not for your business. The bottom line is that integrating Digital PR and SEO practices can drive results; you only need a unique setup for your business.

Your post gets more views:

SEO and Digital PR are two approaches towards achieving similar goals online. They can help by increasing your website’s traffic, generating leads, drawing in new customers, etc. If this cycle continues consistently over time, it could lead to larger sales figures or perhaps word-of-mouth recommendations. This is the secret sauce that helps to build brand awareness! Your message goes viral on social media channels which means free advertising opportunities. It just takes one person sharing information about your company/product/service before others might be interested in checking you out.

It helps to protect your brand:

No matter how good your brand is, there will always be negative reviews. Not everyone will be a fan, and sometimes the media can portray things in an unbalanced way. This doesn’t mean that you should stop doing your best at all times! However, when working with Digital PR specialists then it’s advisable to include some brand protection plan. For example; A crisis PR plan helps if there are any controversies or issues which need immediate attention.

The benefits of partnering with SEO and Digital PR are endless. It’s a good idea to work together to provide the best results for your company or product. Doing so will help with gaining more traffic, building brand awareness, and making sales opportunities while protecting the reputation of your business at all times!

What your SEO results are telling you: Signs it’s the right time to fire your SEO agency

Posted on October 25, 2021February 21, 2024 by Summit Ghimire

Many people think that SEO is a one-time job and that it’s something they can do themselves. The truth, however, is that SEO needs to be done continuously and consistently for your site to rank as high as possible. When you hire someone to handle your SEO, you want them to stay with you for the long haul – not just until the next guy comes along who promises better results. That’s why now may be the time to fire your current company if their strategy isn’t working and find someone new!

Beware of Unrealistic Promises: A Red Flag in SEO

Some SEO companies like to promise great things right off the bat. No SEO company can promise you precise results without a proper SEO audit, and any company that does it is probably lying. If your SEO company makes promises that seem too good to be true, chances are they are only trying to lure you in.

There are many reasons why some businesses do better at search engine optimization than others. It doesn’t necessarily mean that one way of doing things is “better” than another – just different! However, if your business has tried all sorts of strategies and techniques without any real success in getting ranked higher on Google – it’s time to consider finding someone new who can help get those rankings up there where everyone wants them to be.

Adaptability: A Crucial Trait in SEO Teams

When you have a constantly changing industry like the one we’re talking about here, it’s essential that your SEO team stays on top of things and keeps up with all the latest changes taking place in search engine optimization. If they aren’t enthusiastic when discussing these topics or changes from Google – it’s time to look elsewhere! Any good SEO company needs to be staying well-informed when it comes to keeping their business at the top of results pages for competitive keywords. Boredom is a sure sign that this isn’t going to work out long term either, so consider finding someone new who can provide you with enthusiasm along with top rankings!

Countless businesses are offering SEO services for dirt cheap. The reason is simple: they’re not good at what they do and don’t want to charge an arm and a leg because it will be obvious when the rankings disappear! If you decide to go with someone new, make sure that their pricing isn’t too low. You need to know that your company has invested in quality work from top professionals who can bring results, not just lower prices which seem like a great deal but aren’t going to cut it long term! While focusing on costs seems like an excellent way to filter SEO companies, try comparing what each company offers at their price point. Make sure you choose a company that offers the best value for your money.

No Shortcuts in SEO: Long-Term Efforts Bring Lasting Results

Let’s face it – we all love shortcuts, especially when we get tired of doing things the hard way over and over again. However, there aren’t any “shortcuts” when it comes to SEO. The process will always be long and arduous, but the results are worth every minute spent on your website! If you spot signs that your company is looking for shortcuts – like looking at shady black hat tactics or claiming they can “blast you up in Google overnight,” then it’s time to look elsewhere. This shortcut mentality will disappear once users stop coming back due to low rankings, which means it’s not a valid option anyway!

Avoiding Misaligned Goals: Ensuring Promises Align with Results

Many businesses want search engine optimization done well, but many don’t understand how much goes into this type of work before anything happens, so they aren’t fully prepared when things start happening too quickly. If your company isn’t keeping their promises about the work they are doing, it’s probably time to find someone new who is willing to work with you in achieving the results you want instead of pushing for something different than what was promised.

Many things can come into play when your company isn’t seeing the type of SEO results you were hoping for – including user experience issues and even content strategy! However, if everything else seems OK but still no signs on Google’s front page – there might not be much left to do other than fire them and find somebody new! There aren’t any “do-overs” here, so make sure this option won’t leave you disappointed before considering making a change.

Results-Driven Approach: Holding SEO Companies Accountable

When it comes down to it, many businesses may not realize what they are getting from SEO. Many companies will promise the world and not deliver in a way that works for you long term – leaving many businesses feeling disappointed. There’s always plenty of room for mistakes like this, but if your company is making too many or focusing on something other than results, It might be time to find someone new who can provide the type of work you want over and over again!

Put your hands away from your keyboard: Signs you are over-optimizing your blog

Posted on October 22, 2021February 16, 2024 by Summit Ghimire

Everyone is always looking for new ways to improve their blogs. One way is through keyword density, which is the percentage of times a keyword appears on a web page. If you have optimized your blog to have an appropriate keyword density, then this article is not for you! However, if you are noticing some signs that your blog may be over-optimized, keep reading because we have compiled a list of seven common symptoms to help identify when it might be time to stop optimizing.

You have started focusing on non-relevant keywords

The goal is not to rank for every keyword related to your industry. It’s to target specific keywords that you want to rank for. If you are getting caught up in over-optimizing, you have likely started targeting completely irrelevant keywords. This will only cause Google to bury your site further down the SERP with unnatural links.

You start using long-tail phrases excessively

When writing content for a post, focus on creating fresh and unique content instead of simply compiling lists or adding too many variations of key terms into one article. Using long-tail phrases often results from over-optimizing because they can be seen as spam by Google algorithms if used excessively throughout posts on your website. If so, this behavior needs to stop! Start thinking about ways to create innovative, original content rather than just finding more things related to what you already wrote about.

You notice a lot of unnatural links on your website

One of the biggest signs you might be over-optimizing is when you see too many backlinks to unrelated resources and posts with little value for readers. Google can quickly tell if all these inbound links are coming from blog spam or junk sites that have no relevance to your content topic. If this is happening, it’s time to take action because increased spam linking will hurt your rankings! Look at how you link out within articles and make sure they contain quality information related to what you’re writing about. Also, keep an eye out for any new comments posted since publishing a post because Spam Bookmarks often leave external trackbacks as part of their campaign.

You have started to repeat keywords excessively throughout the same post

If you notice that your keyword appears too many times within a paragraph or sentence, it might be time to cut back. Repeating words in this manner can quickly get flagged by Google algorithms for being spammy and unnatural. Instead of tracking how many times your keywords appear on one blog post, start writing naturally about what’s relevant with quality information instead! Repeat phrases only if they sound natural while still leaving readers with an informative article at the end of the day.

People are continuously complaining that your articles read like advertisements

One sign over-optimization has seeped into your content strategy is when people complain after reading published on your website – “This sounds a lot like an advertisement.” If you have been pushing your product or service through blog posts, readers will definitely notice! Google’s AI is getting better and better at identifying when websites are just trying to sell something. This means that if the content being pushed on your site does not offer real value for users, it might get buried by search engines in favor of sites that provide more information about their products.

You find yourself posting similar topics over and over again

Do you notice some significant similarities between new articles posted on your website? For example, do they all share common keywords within each post title? Or maybe there seems to be a trend with how many words appear before and after specific terms throughout the written text? There’s nothing wrong with writing about similar topics, but if you notice these things frequently happening on your site, it’s time to take action! This is because writing about the same issue over and over again can get very repetitive for readers. If so, mix up content titles with new ideas that are relevant while still engaging users in unique ways!

You have shifted focus from content creation to content optimization excessively

When was the last time you wrote original content from scratch that offered real value to users? If that time frame is more than a day, then it’s time to stop. Content creation is the best way to keep visitors engaged on your site, while constantly trying to optimize content can be a very risky strategy. If you are not adding new relevant information to blog posts, Google will suggest users search for similar topics elsewhere!

If one of these signs has happened to you recently or seems like it might occur soon – it’s probably because there is too much focus on optimization rather than actual writing. When this happens, website traffic starts dropping, and people lose interest in what was once an informative publication online. To avoid this type of situation happening on your site, stop constantly worrying about SEO factors while writing articles – instead, stay focused on providing real value to your site’s visitors.

Better than Ever: Content Repurposing to Get More Engagement

Posted on October 19, 2021February 16, 2024 by Summit Ghimire

Technology has brought us unrivaled benefits. But in return, it has also shortened our attention span. Today, people want something new every single day. They want to spend their time reading new content that is not only interesting but also explores new ideas. And while this has pushed many businesses to find new ways to sell their services, it has also created a mountain of old content that barely gets attention. But what if you could use that cluster of old content to generate new leads? Sounds too good to be true? It’s not. Here are a few innovative ways to repurpose your old content.

Turn your old blog posts into a toolkit

For every topic that you research on the internet, you are bound to find leads that have the word toolkit, or a comprehensive guide, or something similar. These are nothing more than old content that has been repurposed for better engagement. And the best part is, you don’t have to write most of it again. By simply reimagining your content, you can bunch a ton of old content together and create something that looks fresh and feels fresh. But in reality, it’s the same old content, just organized better.

Turn old articles into infographics

Infographics are a great way of sharing complex ideas with people who would only take seconds before moving on from reading text-based posts. And while creating infographics aren’t cheap or easy, finding someone skilled enough to do it will save you tons of time that could instead be used writing new ones. But make sure not to rely entirely on having them done by others because businesses run out of fresh ideas at some point in time. And at this point, you’ll have to start creating them yourself.

Turn your blog posts into videos

The good news is that there’s a way for businesses in any industry to create video content without going over their budget or hiring a professional videographer every time they need one. With tools like Animoto and Powtoon readily available online today, anyone can turn their old text-based post into an engaging animation with the click of a button. This saves you from having to write something new and gives more value to what people already thought was useless information before.

Repurpose your webinar into a podcast episode

There is something attached to the word webinar that makes it feel academic. On the other hand, Podcast feels like something You or I would listen to during our daily activities. No one goes on the train wondering what webinar they are going to listen to. But they do with podcasts. Repurposing your webinar into a podcast episode is one of the most creative things you can do with the media platform. With the growing popularity of podcasting, you can be sure that your old webinar will get more views and downloads.

Compile your blog ideas and launch them as an e-book library

To get more engagement from your old content, you don’t have to do anything fancy. You can visit a website like Amazon and publish them yourself in the form of an e-book library. This way, you’ll be giving readers something they would spend money on instead of being available for free online somewhere else. Or you can provide them with an e-book when they signup for your monthly newsletter.

Using Pinterest and social media

A blog post can be anywhere between six hundred to a thousand or even two thousand words long. And unless you are an industry professional, nobody has the time to sit through two thousand words long blogs to find one bit of information they need. So, the best thing you can do is cut down your blog posts into manageable sizes and extract small and crucial bits of information from the content. This works best with data and figures. Let’s say your blog reads 80% of business owners believe that SEO has contributed positively to their business. You can use this data and present it in a, Did You Know That, format or something similar. This helps with engaging your audience in social media and also redirects them to your site if they want to learn more about the topic. Using old blog posts for this is an excellent way to increase traffic.

Re-fresh and re-publish

If you have a blog post that didn’t get as much attention as you think it should have gotten or is highly relevant to today’s audience, you can refresh the content re-publish it. Just make sure that you do not copy and paste the same piece of content. Try rewording it, change the intros, the outros, but keep the core information intact. This way, you can reach a whole new audience who wasn’t there when the post was first published.

Your original content will always be your best bet for getting more engagement from readers and prospects alike, but repurposing old posts is an excellent shortcut to get attention where it’s needed most. Find creative ways to present existing information in a fresh light and see how much traction it gets within days of being re-published online!

The Art of Engaging Your Audience: Ways to Measure Your Content Efforts

Posted on October 16, 2021February 16, 2024 by Summit Ghimire

Let’s say you put out a new piece of content. How do you measure how well the content is doing? We live in a digital world where there are so many distractions. If you want people to read your content, it needs to stand out from the rest of the noise. This article is about 12 ways that you can measure how well your content efforts are doing!

Unique Pageviews

A new page view is counted every time someone visits the same webpage. When measuring something like website views, unique pageviews can be very useful because it tells you how many of your visitors actually read your content and shows that they were engaged with what was written on this particular article. You want to see a high number of unique page views since it means more people liked or shared what was published.

Social Media Shares

Social media shares show how popular the article is among social networks such as Facebook, Twitter, Linked In, etc. If there’s an increase in social sharing for articles over months, this indicates consistency, which usually leads to long-term results!

Average time spent on the page

If your goal is to have people read through an article, you would want this number to be high. If someone spends a lot of time on the page, it means they are reading and engaging with what has been written. This can help determine if content needs more images or something else that could potentially increase engagement levels!

Average comments per post

Comments indicate that readers think enough about your posts so much that they take the extra step of commenting (which requires effort). It’s essential not just for SEO but also because it’s honest feedback from actual customers, which can be used as social proof in future marketing campaigns!

Behavior Flow

This is a great way to see how readers are navigating your site. If they are getting lost or not finding what they need, it can lead to frustrating experiences, which could cause them to leave!

Bounce rate

Bounce Rate measures the percentage of visitors who enter a website and only view one page before leaving again without engaging further with any other pages on the site. The lower this number is, the more engaged people were when visiting your blog post since bounce rates indicate if someone was satisfied with what they read.

Inbound links

Inbound links to your blog post indicate that people find it valuable enough to link out and share what has been written with others. This is an essential metric since search engines such as Google also use inbound links for determining the value of a webpage!

Views by Country

If you want to see how well your content is doing worldwide, then views by country can be beneficial because it shows where readers come from. You would want this number to be high in your targeted region since it means you are actively reaching people that you want to reach through your posts.

Session Duration

The amount of time spent on a website is also essential since it shows how much time people invest in engaging with your content. If someone spends more than 30 seconds, then this means that they might be reading and taking the extra step of thinking about what has been written!

Returning vs. New Visitors

Returning visitors means that readers were engaged enough by previous articles so much so that they came back for another one. This can help determine if it’s worth writing similar types of posts or if something different would fare better based on current metrics.

Conversion Rate

The conversion rate shows the percentage of interactions that lead to a desired action or goal that you define! For example, if someone signs up for your email list after reading an article, this indicates a high conversion rate since they valued what was written and wanted more. On the other hand, low conversions could mean people don’t find value in your content, so it’s best to make changes based on data from these reports instead of going with feelings.

Referral sources

Referral sources show where readers initially found your site so much that they decided to read posts. If someone is coming from social networks such as Facebook and Twitter, then it means the content has been shared so much that people are finding out about it through other existing channels! This can be very useful when deciding what types of content should be written in the future since it shows successful strategies for getting more eyes on articles, which leads to long-term results!

Google search keywords

Google Search Keywords show words or phrases people use when searching online, leading them to click a link and visit your website. You want this number high because it would indicate an apparent demand for information related to specific topics that could be used as inspiration for future posts!

We all want to be more successful in our content marketing efforts, but it can feel like a daunting task. The good news is there are many ways you can measure the success of your content strategy and make adjustments for future campaigns. You may not know what is working or not at this point, but knowing what to keep an eye out for is key in determining if everything is going smoothly.

The ultimate guide to using google scholar to find content ideas

Posted on October 13, 2021February 16, 2024 by Summit Ghimire

Google Scholar is a search engine best used for literary purposes. Revered by academicians, the tool shines when used by academicians to find new research. But what if you could use Google Scholar to find new content ideas? It could potentially open new avenues for writing and permanently change the way people work on content. And while some might put this off, let us be the one to tell you, this works. And this blog post will show you how.

Search by year to find trending topics

Google Scholar allows people to filter their searches by year. Searching by year will give you an idea of what topics are currently trending. You can then use this to your advantage and create content around these subjects, well, in time for them to be the next big thing on Google searches.

Explore additional articles related to a specific topic

Google Scholar has an inbuilt feature that allows its users to explore additional articles related to a particular topic. This means that you can search for a topic, click on the explore additional articles button and get up to five more Google Scholar pages of similar content ideas.

Explore the most popular articles and publications

Google Scholar allows you to explore the most popular articles and publications on any particular topic. This can help you get a feel for what works in content writing so that you do not have to start from scratch every single time when coming up with new content ideas.

Follow citations for additional ideas

Similar to how Google Scholar allows users to view additional articles related to a single topic, it allows them to see which other articles have cited a particular theme. This can give you a wealth of ideas for content to write about. Searching by year will tell you what is trending, and then searching through Google Scholar citations gives you an idea of how that trend has grown over the years.

Narrow your results by field

Like every other search engine, Google Scholar has a filter feature that allows users to narrow down their searches by field. This can help you find content ideas that have been created by experts in a particular field. It also means that the content ideas you find are highly relevant to your field.

Using keywords to research

Most of the articles on Google Scholar have their keywords listed alongside the article. That is how Google Scholar determines if a specific article is usable for you or not. So you can use this to find content ideas. If an article has a particular keyword, then there is a chance that the entire topic of that particular article will contain similar keywords and phrases.

Find Industry-relevant ideas and stay up-to-date with the latest developments

One of the benefits of using Google Scholar regularly is that it helps stay up-to-date with the latest developments in any field. This can be helpful if you are looking to create content around a specific industry. E.g., Someone conducted a study on the latest SEO trends and how they are impacting content creation. The conclusion from the article can be beneficial in creating new SEO policies and strategies.

YouTube videos on the same subject

Google Scholar allows people to search for YouTube videos related to their searches. This means that you can find video content ideas too by searching through Google scholar first and then using the YouTube keyword suggestions feature, which is available in the advanced search section of YouTube.

Using Google Research to expand your customer base

This is extremely helpful for B2B Businesses. If your customer base consists of businesses that are into coffee, then finding out who is writing about coffee is one of the best ways to find new customers. Writing about something is a clear expression of interest. And even if you don’t find new customers or businesses, you can always come off with a deep understanding of the subject and a brief idea about what your competitors are doing.

Explore research from top universities

Google Scholar also allows users to see what kind of articles are being published at the moment and by which institutions and authors. By doing so, they get an idea about where future trends might be coming from. This is useful for marketers who want to stay ahead of the curve and create relevant content marketing campaigns.

Google scholar has a lot more to offer than just these tips. Still, we believe that if used well, even these few points will allow you access to an abundance of quality content ideas that would otherwise take months or years to come upon organically through trial and error. While some people might think this takes away the fun of finding content ideas on your own, we believe that it makes creating new and relevant content much easier.

Tried and Tested Ways to Improve Your Organic Click-Through Rate

Posted on October 10, 2021February 16, 2024 by Summit Ghimire

Most of the time, SEO experts and organizations focus on the discoverability of their websites and push efforts towards increasing discovery. Your content could be on the first page of Google, but if people are not clicking through, it might very well be on the last page. While focusing your SEO efforts on getting your content in the top spots is essential, ensuring that people click through is equally important. And here are a few ways you can do just that.

Include a call to action in your meta description

This is an integral part of the content because this will be what people see on the SERPs. To give them more reasons to click through, include a compelling statement or ask a question that makes them want to read more about it. Or, if you have included keywords and phrases in your post that could stand out (compared with other results), then use those words and phrases here as well. You can even add something like “this blog post” at the end of the sentence so that readers know exactly where they are going while clicking through from Google’s search result page.

Using images

When using images in your content, make sure that they are relevant to the post. Also, if possible, include a photo with a call to action included inside it. You can use arrows or text on top of these pictures, which would point towards where people should be clicking for them to proceed further into your website and read more about what you have mentioned in this blog post.

Using Featured Snippets

Google’s featured snippets provide another quick way by which readers can click through from the SERPs without having to go all the way down below across several results pages just so that they can find something valuable enough for them out there on the web world. Thus, when writing your posts, try including related questions being answered by different sources or try including your content in the form of an answer to a question. This way, people would find it easy to click through and get more information about what you have written here on this blog post.

Use descriptive URLs

Another essential thing to keep in mind is your website’s URL. Keep it short and straightforward so that anyone who sees it on Google would be able to remember the name of your site quickly enough. Also, try including some keywords or phrases which can appear as a part of this link and encourage people to click through by giving them an idea about what they might find once they visit your website.

Make headlines catchy

Bloggers spend hours creating their posts but frequently forget to make their headlines catchy and compelling. This is a critical step in click-through rate because if the headline doesn’t catch your attention, you will never even bother clicking through. Headlines that stand out from others are titles such as “The X ways to Y.” Here, it’s not just about saying ‘ways,’ but instead say ’11 Ways’. You can also add a number in your title so that people know what they’re getting into before they click on the link.

Check readability

There is no doubt in our minds when we say this, but sometimes bloggers fail at making their content readable and engaging for users. The easiest way of doing this is using subheads or bullet points whenever you feel the topic might be challenging to understand. This will help people break down information and make it easier for them.

Include a poll or survey

There is no better way of convincing someone than getting their opinion on something, right? You can use this principle in your content by including an interesting question that you know they’re dying to answer (and click through). If there are any keywords that you want to be included in the post, then ask about those words specifically, such as “are these ways helpful?” or “how many of these do YOU usually follow?”.

Optimize images with Alt Tags & Filenames

Most bloggers forget about optimizing images when creating posts, but it’s essential since search engines cannot read text within image files. This is where you can include essential keywords in the filename of your image so that people get to know more about it. You should also have an alt text for each photo that briefly describes what’s going on within the picture itself while also including keyword-rich content whenever possible.

Using long-tail keywords

People are naturally drawn to clicking on the top results. So try using long-tail keywords that will help you stay in the game longer. For example, if someone is searching for “SEO tools,” they might not want to click through websites that have used similar keywords like “best SEO tool” or “seo software review.” However, if your website has used phrases like “Top SEO Tools,” it might be more likely to catch their attention and get them interested enough to click through.

In the end, you have to keep in mind that your content should be engaging and must answer a question. If people read it and find it interesting, they will click through no matter what, while others might not bother unless there is something special about your site or post that can get their attention quickly enough.

How to find a reputable enterprise SEO agency?

Posted on October 7, 2021February 16, 2024 by Summit Ghimire

As it is, SEO has developed to a point where if you aren’t keeping tabs on the latest developments, you will be left behind. When search engines evolve, SEO keeps pace. And when you add in the complexity of an enterprise to SEO, things get slightly more complicated. Since not keeping up with enterprise SEO just because it’s difficult is not an option, you need an SEO agency that can help you get the rankings you want. But in a sea of SEO agencies, where each one claims to be the best, how do you go about finding the best SEO agency? Here are a few tips:

1. Recommendations

What’s the first thing you do when you need to buy something? Probably ask around with your friends and family for recommendations. So that’s what you do. Good enterprise SEO agencies are numbered, and the best ones have a way of making themselves known around town. Talk to people you know, check online reviews, and ask for customer references from companies you want to work with; the end goal is to get an idea of the company’s real-world performance and whether it delivers on its promises.

2. Knowledge

While it can be hard to gauge the knowledge of an enterprise SEO agency based on a few interactions, keep an eye out for case studies, podcasts, or online properties that reflect the expertise of the people involved with the company. Prestigious enterprise SEO agencies keep up with the latest trends in the industry and are constantly trying to figure out changes that might arrive in the future.

3. Transparency

Just because someone else is handling your enterprise SEO strategy doesn’t mean you should be kept in the dark. Good enterprise SEO agencies will bring you in on the loop from day one. They try to understand your goals, objectives, and your current position. They are also good at communicating what they want to do and how they will achieve these goals in a way that you and your team can understand. You probably don’t want to work with a company that comes up with a bunch of technical jargon every time you ask them about SEO. While knowledge is essential in enterprise SEO, ensuring that you understand everything going on is equally crucial.

4. Realistic

Any SEO company that promises you results from day one or a quick fix for all your SEO problems is probably lying. SEO is a long process, and enterprise SEO takes even more time. It might be months before you start seeing any tangible results. So, instead of looking for agencies that promise unachievable goals, you want an SEO agency that understands where you are and lays out a detailed plan to get you where you want to be. The first thing any good enterprise SEO agency will do is an SEO audit. This allows both parties to understand your current status. From there on, it’s all about implementing strategies and tracking and interpreting analytics to get you that number-one ranking.

5. Scalability

Enterprise SEO is too big of a task to fit in a couple of sessions. You need dedication, patience, and, above all, an agency that knows how to scale things. Failure to scale things properly leads to improper indexing, legacy, and crawlability problems. In short, you can end up worse off than when you started. Experienced enterprise SEO firms use automation to implement new changes and ensure efficiency.

But for all the tips to find a reputable enterprise SEO agency, one tops all. That is to ask questions. Ask questions about the agency, its working procedures, its strategies, and about every single thing that you don’t understand. And any reputable SEO agency will find a way to answer all of them. So, ask away all your enterprise SEO woes.

SEO Budgeting Best Practices: Mapping Out an SEO Spending Plan

Posted on September 29, 2021October 13, 2023 by Summit Ghimire

When it comes to SEO spending, there are a lot of options to choose from. This can be overwhelming for business owners who are not in the know about what an SEO budget should look like. This blog post will help you map out your SEO budget by outlining some best practices when finalizing your plan.

Perform an SEO audit:

You need to know what you’re dealing with before finalizing an SEO budget. A full-scale audit can unearth a treasure trove of information that will later help your SEO strategy and execution. This will also help you understand your website’s current state and help you understand your goals.

Build a strategy:

There is no point in spending money on SEO if you don’t have a solid and actionable plan. Before finalizing your budget, figure out what it would take to achieve those goals and how much you want to spend on each campaign. As with any marketing strategy, this should be tested before actual implementation so that the results are positive for all stakeholders involved.

Create content assets:

Content plays an integral role in building links that will help drive organic traffic back to your website or blog posts via search engine result pages (SERPs). This not only helps increase brand awareness but also establishes your company as a thought leader within its industry by delivering quality information through blogs, videos, etc. Investing a part of the SEO budget in creating content assets is always a good idea.

Do not limit your SEO budget:

A common mistake that many business owners make is to allocate a fixed percentage of the marketing budget toward SEO spending. This will not be an effective strategy since different channels require varying levels of investment, and these investments might change over time. For instance, in the beginning, when you are trying to build your base with social media or content marketing, it would make sense for you to invest more heavily in these channels as opposed to later down the line. Since your SEO efforts compile over time, your organic search later down the line should become relatively more robust from increased brand awareness.

Have clearly defined goals:

SEO does not exist in a vacuum; it needs support from other areas such as sales and product development if there has got to be any real ROI on your efforts spent on this channel. This is why it’s essential to have clearly defined goals that you want to achieve by the end of your campaign so everyone in the team knows what they are working towards.

Ensure all areas are covered:

Keywords, links, and content need to be given due importance when mapping out an SEO budget. Similar to how no single channel can do everything for you, there also cannot exist a single strategy or tactic that helps you cover all three aspects mentioned above. For instance, creating great quality content takes time. This means that if your plan involves producing new blog posts every week, then perhaps investing more heavily on link-building might not make much sense since there would barely be any time left for outreach campaigns! As such, it is essential that different strategies complement each other to achieve a successful SEO campaign.

Keep an eye on the competition:

This point is significant for businesses that are not established or have limited traction in their respective markets. It would be difficult to gain any organic rankings without having at least some degree of brand awareness and authority when you’re just starting. In such cases, identifying your competitors’ strengths and weaknesses could help you plan your attack better to avoid spending too much time going up against a tough competitor with no chance of success. For instance, if you notice that your competitor’s content marketing strategy looks stronger than yours, investing more heavily in link building might make sense. Trying to take them head-on from day one might prove futile since you would be fighting an uphill battle.

Consider your marketing objectives:

The role of SEO changes in different stages of the sales funnel. This is why it’s essential to identify your goals at each stage so you can allocate resources accordingly. For instance, if improving brand awareness and driving traffic to your site was more important than conversions for an early-stage startup, investing heavily in social media could be a better option than optimizing pages.

Analyze your data:

There is a lot of information available on the web about how to go about mapping out an SEO budget, but none of it will be helpful if you are unable to analyze the results correctly after all this hard work! Make sure that each channel has its own set goals for success and does not overlap with another channel’s objectives which might lead to confusion later down the line.

Review regularly:

Finally, make sure that you review your progress regularly to ensure that everything is going according to plan or needs improving somehow. Perhaps one tactic isn’t working as well as expected; in such cases, it makes sense to either reallocate funds towards other channels or try something different from the same group.

Creating a budget for your company’s SEO strategy is one of the most important steps to ensure that you invest enough time and money to see results. The point of an SEO plan is to create visibility for your website, but this can’t happen without proper planning.

What is Conversion Rate Optimization and what goes into it?

Posted on July 31, 2021February 16, 2024 by Summit Ghimire

When it comes to websites, the first impression is often the last. Given the brief attention span of today’s internet users, second chances are rare. After a brief interaction, a user is either captured by the website or is not interested and ends up moving on to the next site. If users like what they see, you can bet they will convert or return to your website later to learn more. On the other hand, an unsatisfied user is a lost business opportunity. Businesses need to target the brief window of opportunity from a user’s first discovery of a website until the point they form an opinion. Confused? Let us explain.

What is conversion rate optimization?

Conversion rate optimization is the act of enhancing a website’s content to the maximum number of conversions. Conversions are desired actions a user takes while on a webpage. A conversion rate is the percentage of users that take the desired action. Depending on the kind of business, conversions can be different. But all conversions have one thing in common – they are directly related to profit. A conversion could include a phone call, form fill, purchasing a product, or any other business goal you’re trying to achieve on your website.

What goes into conversion rate optimization?

In its most basic form, conversion rate optimization reduces the barriers to conversion. You can do it by developing a better landing page, adding engaging content, or reducing your page speed. But figuring out where you need to improve can be a challenging task. Here are some of the most commonly optimized aspects of a website.

Landing Page

Your landing page is the first thing a user sees when they visit a website. If it is not note-worthy, a user will instantly exit the website. Optimizing a landing page goes beyond having just an aesthetically pleasing page. Ease of access is an essential feature on any website. The most critical question businesses need to ask themselves is, Can users access the pages they wish to access from the landing page? If the answer is no, it might be better to get back to the drawing board.

Content

Content is what makes or breaks a website. Well-written content can hook users and keep them engaged to learn more about what you have to offer. The more engaged a user is, the lower the barriers are to convert.

Call-to-action

Website visitors need a guide. When left alone, users are less likely to convert. A call to action (CTA) button places a definitive goal in front of the user. While the difference between having and not having a CTA button is enormous, so is the difference between having a CTA button that works and a CTA button that does not. When it comes to CTA messages, the more engaging they are, the better.

Site architecture

A website is built of many pages. Navigating across web pages needs to be fluid and easy for users. The easier it is to navigate between web pages, the lower the barrier for conversion. A site architecture that is tough to navigate can be frustrating for the user lead them to quit. A hard-to-navigate site structure overrides the advantages of a good landing page, quality content, and a crisp CTA button.

Platform optimization

The advancements of technology have made it possible for users to view content from different devices. A user can access a website from a personal computer, a mobile device, a tablet, or even a smartwatch. No user will log on to your website from a PC if it takes too long to load on a mobile device. When you optimize a website to run on all platforms, you make sure that a user can access the website at all times.

Page speed

A crucial but often overlooked part of conversion rate optimization is page speed. A website that loads faster has a positive impact on a customer’s opinion and vice versa. Changes in page speed have a direct effect on ROI and user retention. No user wants to be waiting for more than a few seconds on any given page.

Implementing conversion rate optimization

When you hire a firm like Outpace to work on conversion rate optimization, we follow a fixed set of procedures to find the best conversion strategies for your website. This means conducting a detailed analysis of the website, and evaluating user interaction and behavior, while on the website. As the information from the initial research filters through, you can effectively figure out the problem areas. Once you know where the problem is, it becomes easier to create a roadmap to solve it. From here on, it’s the job of the pros. SEO experts develop a detailed technical plan to implement the proposed solution. The plan is put into effect, and the results are thoroughly evaluated. Should the plan work, you will be able to generate more conversions and more ROI. But this is an ongoing process, and if a plan does not work, everybody goes back to the drawing board to figure out an even better solution.