Name: Outpace SEO
Address: 3000 Sunset Ln, Oklahoma City, OK, 73120, US
Telephone: (405) 544-0208
Price range: $$$

Backlink: A backlink is a hyperlink from one website to another.
Backlink Profile: A backlink profile is the comprehensive, aggregate collection of every single external website that links to your domain.
BERT Update: The BERT (Bidirectional Encoder Representations from Transformers) Update, rolled out in 2019, was a massive leap forward in Google's Natural Language Processing (NLP) capabilities.
Black Hat SEO: Black hat SEO refers to a set of aggressive, manipulative tactics used to increase a site's ranking by violating search engine guidelines.
Blog SEO: Blog SEO is the specialized discipline of optimizing a website's blog infrastructure and individual articles to rank for informational and long-tail keywords.
BLUF (Bottom Line Up Front): BLUF (Bottom Line Up Front) is a military communication framework adopted by advanced SEOs as the mandatory formatting standard for Answer Engine Optimization (AEO).
Bot (Web Bot): A bot, or web crawler, is an automated software application that runs automated tasks over the internet at a massive scale.
Bounce Rate: Bounce rate is the percentage of visitors who land on a webpage and then leave (bounce) without interacting with the page, clicking any internal links, or triggering a secondary event.
Brand Authority: Brand authority is the qualitative and algorithmic measurement of a company's reputation, expertise, and dominance within a specific industry.
Brand Mentions: A brand mention occurs when a company's name, proprietary product, or key executive is explicitly referenced in an article, blog post, or social media conversation anywhere on the internet.
Brand Search Volume: Brand search volume is the exact number of times users type a company's specific name (e.g., "Nike," "HubSpot pricing," or "Tesla shoes") into Google every single month.
Brand Visibility (AI): Brand Visibility in AI refers to the algorithmic recognition and positive sentiment associated with a specific company name within the neural network of a Large Language Model (LLM).
Brand Voice: Brand voice is the distinct personality, tone, and stylistic execution of a company's written content.
Branded Anchor Text: Branded anchor text is a specific type of hyperlink where the clickable text is the exact name of the company or website being linked to (e.g., clicking the word "Apple" to go to apple.com).
Branded Keyword: A branded keyword is a search query that explicitly includes a company's name, a specific product name, or a trademarked term (e.g., "Apple iPhone 15" or "Nike running shoes").
Branded vs. Non-Branded Traffic: Branded traffic consists of users who navigate to a website by searching for the company's exact name or proprietary product (e.g., "Nike shoes").
Breadcrumb (SERP): A Breadcrumb in the SERP is the hierarchical navigation path displayed directly above the meta title in a Google search result, replacing the raw URL slug (e.g., `Domain.com > Shoes > Running`).
Breadcrumb Navigation: Breadcrumb navigation is a secondary navigation scheme that reveals the user's location within a website's hierarchy.
Broken Link: A broken link is a hyperlink that points to a webpage that no longer exists, resulting in a 404 error.
Broken Link Building: Broken link building is a highly tactical off-page SEO strategy where you identify dead links (404 errors) on authoritative websites within your industry, recreate the missing content on your own domain, and then pitch your new, functional link to the webmaster as a replacement.
Browser Caching: Browser caching is a critical technical performance optimization where a user's web browser (like Chrome or Safari) downloads and locally stores static assets from a webpage, such as the company logo, CSS stylesheets, and JavaScript files-during their first visit.
Business Listing: A business listing is a public, online profile containing a company's essential information, such as its Name, Address, Phone number (NAP), website URL, and operating hours, published on directories like Yelp, YellowPages, or industry-specific portals.
Buyer Persona: A buyer persona is a highly detailed, semi-fictional representation of your ideal customer, based entirely on market research and actual data from your existing customer base.

SEO & AI Glossary